This is Hershey

BRINGING GOODNESS TO THE WORLD

An Amazing Story That
Started with Chocolate

A century ago, all we had to offer was a simple kiss. Today, we are among the most respected companies
in the world, bringing snacks, community growth, and human opportunity to all corners
of the globe. You are helping us tell our delicious story with every snack you come to enjoy.

OUR LEADERSHIP TEAM

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GOODNESS COVERS THE WORLD

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MILTON HERSHEY, FOUNDER OF A CHOCOLATE EMPIRE

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OUR HERITAGE

Today:

A GLOBAL HERSHEY
A leading North American manufacturer of quality chocolate and non-chocolate confectioneries, our international operations expands to more than 70 countries, including China, the Philippines, Mexico and India. Through technological modernization, strategic acquisitions and continued new product development, we’ve grown, spreading goodness wherever we go.

2015:

Krave acquired

2014:

Lancaster Caramels introduced 

2011:

Brookside acquired

2006:

Acquired Dagoba

2005:

Acquired Scharffen Berger

2003:

White Reese’s Peanut Butter Cups introduced 

2000:

Twizzlers Filled Twists introduced

1998:

Reese's Sticks introduced

1996:

Jolly Rancher acquired

1994:

Reese's Nutrageous introduced 

1993:

Hershey’s Hugs introduced 

1990:

Hershey’s Kisses with Almonds introduced

1989:

Hershey’s Symphony introduced 

1988:

Acquired York Peppermint Pattie

1982:

E.T. Loves Reese's
Steven Spielberg includes Reese's Pieces candy in the film, E.T. the Extra-Terrestrial. Both the lovable alien and his prized candy become nationwide hits.

1981:

Skor introduced

1978:

Reese's Pieces introduced

1977:

Twizzlers Licorice acquired as part of Y&S Candies

1970:

ON MADISON AVENUE
Despite having never needed to advertise, The Hershey Company retained Ogilvy & Mather. Starting with a Sunday newspaper supplement and followed two months later by television and radio commercials, the campaign was an immediate success. Sales increased. While the company today continues to advertise in all media, the quality of our products is still our best form of advertising. Milton Hershey would have liked that.

1963:

Acquired Reese’s Candy Company

1962:

Hershey’s Kisses with holiday colored foil introduced

1945:

CHOCOLATE GOES TO WAR
Named “Field Ration D,” this special nutritional bar was so successful that by the end of 1945 approximately 24 million bars were being produced every week for the U.S. Military. More successful still was Hershey’s Tropical Chocolate Bar, a heat resistant confectionery bar developed in 1943. This bar even went to the moon in 1971 with Apollo 15. Sadly, 1945 was also the year Milton Hershey died, but his entrepreneurial spirit continues to drive his company forward.

1939:

Hershey’s Miniatures introduced

1938:

Krackel Bar introduced

1928:

Hershey’s Syrup introduced

1925:

Mr. Goodbar Candy Bar introduced

1923:

MR. REESE AND HIS PEANUT BUTTER CUPS
In 1923, H.B. Reese, a former Hershey employee, started his own candy company in his basement. Eventually, he hit on the idea of peanut butter covered by milk chocolate. Reese’s company prospered, and in 1963 the H.B. Reese Candy Company was purchased by the Hershey Chocolate Corporation.

1907:

Hershey’s Kisses introduced

1907:

A KISS FOR THE WHOLE WORLD
Looking to expand its product line, the company in 1907 began producing a flat-bottomed, conical milk chocolate candy that Mr. Hershey decided to name Hershey’s Kisses Chocolates. At first, each was individually hand-wrapped in a little square of silver foil, but in 1921 machine-wrapping was introduced, along with the unique “plume” that marked it as a genuine Kisses Chocolate.

1894:

LIBERATING CHOCOLATE
Caramel manufacturer Milton Hershey established the Hershey Chocolate Company and began to produce sweet chocolate –first as a coating for his caramels and then as Hershey sweet chocolate products. He began developing his own formula for milk chocolate (then a European luxury product). In 1900, the company began producing milk chocolate in bars, wafers and other shapes. With mass production, Hershey was able to lower the cost and make milk chocolate affordable for all.
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RESPONSIBILITY
CORPORATE SOCIAL RESPONSIBILITY

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FOOD PHILOSOPHY
SIMPLE INGREDIENTS

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