Leveraging Real-Time Consumer Intelligence
Consumers are dynamically changing how they shop and what they need, and the current retail environment illustrates the speed and magnitude with which consumer behavior can change.
We’re developing new tools, data and analytical ways of working that allow us to work even closer with our retail partners to unlock growth across the entire customer journey.
Hershey Intelligence Engine
We have created a new approach to consumer intelligence and analytics to more deeply understand our consumers and their constant evolution by pairing industry-leading data with decades of retail experience and insights.
Understanding the New Normal
We’re focusing these new capabilities to understand consumer behaviors in an omnichannel environment, including which behaviors have rebounded back to pre-pandemic, which have been rebooted to an adjusted version of pre-pandemic and which have been completely reinvented due to pandemic experiences.
Related Articles
Many people know The Hershey Company as a leader in the future of snacking. And, while we’re proud of our strong legacy of sweet and salty products, a significant part of what drives our business is insights.
It’s no surprise that the seasons are a big deal at The Hershey Company. But there’s one season we celebrate that’s not on any calendar: s’mores season.
In today's hyperconnected world, brands that can move at the speed of culture don't just survive—they thrive.
Related Articles
Many people know The Hershey Company as a leader in the future of snacking. And, while we’re proud of our strong legacy of sweet and salty products, a significant part of what drives our business is insights.
It’s no surprise that the seasons are a big deal at The Hershey Company. But there’s one season we celebrate that’s not on any calendar: s’mores season.
In today's hyperconnected world, brands that can move at the speed of culture don't just survive—they thrive.
Industry Leading Innovation
Want to learn more about Hershey’s industry leading innovation and hear from our experts? Sign up for our newsletter the Hershey Insighter.