Leveraging Real-Time Consumer Intelligence

Consumers are dynamically changing how they shop and what they need, and the current retail environment illustrates the speed and magnitude with which consumer behavior can change.

We’re developing new tools, data and analytical ways of working that allow us to work even closer with our retail partners to unlock growth across the entire customer journey. 

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Hershey Intelligence Engine

We have created a new approach to consumer intelligence and analytics to more deeply understand our consumers and their constant evolution by pairing industry-leading data with decades of retail experience and insights.

Understanding the New Normal

We’re focusing these new capabilities to understand consumer behaviors in an omnichannel environment,  including which behaviors have rebounded back to pre-pandemic, which have been rebooted to an adjusted version of pre-pandemic and which have been completely reinvented due to pandemic experiences.

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At Hershey, we are customer obsessed. We are constantly investing in research that helps us better understand shoppers so that we can assist our retail partners in improving consumer-centric strategies.

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As the pandemic recedes, consumers are engaging in self-care and enjoying the outdoors. Sweet and salty snacks are an ideal accompaniment to both experiences changing times, sweet treats are a “helpful” way to break routine and stress.

Industry Leading Innovation

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