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A Consumer-Centered Approach to Innovation

We’ve learned a lot over the last 125 years by listening. From following trends in flavors in snacking, to understand how shoppers navigate the physical store and online shelf, we’ve developed industry-leading capabilities that help consumers create more moments of goodness, and promote growth for our retail partners.

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Consumer-focused Insights

Learn more about how we use data and a consumer-centered approach to develop everything from new products to new ways to connect with shoppers.

Our Retail Expertise

Whether it’s the in-store experience or the digital shelf, we’ve spent decades learning how to engage shoppers to give them the right product at the right time to bring moments of goodness to their day and unlock growth for our retail partners.

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Many people know The Hershey Company as a leader in the future of snacking. And, while we’re proud of our strong legacy of sweet and salty products, a significant part of what drives our business is insights.

 

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It’s no surprise that the seasons are a big deal at The Hershey Company. But there’s one season we celebrate that’s not on any calendar: s’mores season.

Reese's and Oreo on display

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Industry Leading Innovation

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