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A Consumer-Centered Approach to Innovation

We’ve learned a lot over the last 125 years by listening. From following trends in flavors in snacking, to understand how shoppers navigate the physical store and online shelf, we’ve developed industry-leading capabilities that help consumers create more moments of goodness, and promote growth for our retail partners.


Consumer-focused Insights

Learn more about how we use data and a consumer-centered approach to develop everything from new products to new ways to connect with shoppers.

Our Retail Expertise

Whether it’s the in-store experience or the digital shelf, we’ve spent decades learning how to engage shoppers to give them the right product at the right time to bring moments of goodness to their day and unlock growth for our retail partners.

Related Articles

Person shopping in store

Category management is changing, and if retailers and manufacturers aren’t evolving with it, they risk being left behind.

Person shopping in grocery store

Earlier this year, Groceryshop brought thousands of industry insiders to Las Vegas to discuss innovation in grocery and consumer packaged goods.

Three characters over grocery store background

At Hershey, we are customer obsessed. We are constantly investing in research that helps us better understand shoppers so that we can assist our retail partners in improving consumer-centric strategies.

Industry Leading Innovation

Want to learn more about Hershey’s industry leading innovation and hear from our experts?  Sign up for our newsletter the Hershey Insighter.