Helping to create meaningful moments in people’s lives fuels our passion. A grandfather showing his granddaughter how to use a HERSHEY’S Milk Chocolate Bar to make s’mores over a campfire. A mom surprising her son with a Reese’s Peanut Butter Egg in an Easter basket. Each new snacking option we create is to meet their snacking needs throughout the day.
The way consumers shop continues to change. Our partnerships with retailers put the shopper’s experience at the center of our shared goals and plans—evolving from Aisle Experts to Shopper Experts. With a long tenure of category leadership, our role is to anticipate where and how people will shop next and bring together the diverse experts including insights, retail sales, media, supply chain, pricing, promotion and marketing to drive shared business growth.
Our retail sales force serves customers as the boots-on-the-ground extension of our team. These dedicated individuals have been called the heartbeat of our organization and ensure our candy and snacks are available for consumers. During the COVID-19 pandemic, these front-line workers made sure shelves were stocked and consumers had access to their favorite treats for a moment of goodness when it was needed most.
Changes in how and where people shop across physical and digital retail, is the impetus for our continued investments in our supply chain – building in more agility, capabilities and late-stage customization into our ways of working.
People are moving faster. They communicate faster, consume media faster and make faster decisions. The technology that we use every day needs to not only keep up but drive the ability to meet our consumer’s needs for efficiency and precision.
Data is integral to each part of our business. Continuous testing and analysis allow us to find the right solutions faster resulting in a more seamless experience for our consumers.
The ever-evolving media environment also requires a shift in how we tell our story. Sharing a message to the masses is now balanced with a media strategy that enable more one-to-one connection through precise digital media. And, as our retail partners transition to a storytelling role themselves, we’ve found new ways to partner to deliver unique messages to the right audience at the right time.