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The Gold Standard Planogram: A Data-Driven Approach to Boosting Sales

In response to years of evolving market dynamics, Hershey decided to put its planogram recommendations to the test.  

Category:
  • All
  • Purpose, Strategy & Culture
  • Snacks Retail Expertise
  • Sustainability
  • Experimentation
  • Retail Evolution
  • Trends & Insights
  • Social Impact
Author:
  • All
  • Katie Duncan
  • Vinny Rinaldi
  • Glenn Frazier
  • Ryan Riess
  • Sheree Thomas
  • Martin Moore
  • Stephanie Berman
  • Madeleine Eldredge
  • Marlene Creighton
  • Martin Moore & Alyssa Smith-D’Cruz
  • Scott Dunkley & Matt Hawley
  • Stephan Calhoun
  • Nicole Capes, Senior Manager, Transaction Zones and Kelsey Onorato, Manager, Human Insights
  • Ryan Britt
  • Suzanne Jones
  • Eric Boyle
  • Amber Hamilton
  • Ryan Riess and Mark Chu
  • Nathan Johnson
  • The 2023 Black Music Month Cohort
  • Lisa Fishel-Slater
  • Alicia Petross
  • Eddie Taylor
  • Kate Silver
  • Anthony Paladino, Senior Manager Global Licensing Anthony Criezis, Senior Manager, Licensing Inbound & Promotional Mary Marette, Senior Manager, Design
  • Katie DeCapria
  • Stephanie Shein-Berman
  • Madison Schreyer
  • David Nolen & Erica Norton
  • Kathleen Didio
  • Lisa Slater
  • Bob Gavazzi
  • Ganesh Harinath
  • Mark Taylor
  • Bethany Fitzgerald, Director, Responsible Sourcing
  • Leigh Horner
  • Maurice Stanfer
  • Denio Alexandre D. Ponce
  • Dan Mohnshine
  • The Hershey Company
  • AIM-Progress Africa
  • Santhi Ramesh
  • Alyssa Smith
  • Nathan Forney
  • Steffi Fu
  • Tim Hinegardner
  • Whitney Mayer
  • Ryan Shaffer
  • Cory Hunsinger
  • Kyle Banahan
  • Matt Silveira
  • Amy Preston, PhD, RD
  • Clark Boyer
  • Dongming Tang
  • Ellen Byron
  • Carly M. Greenberg
  • Al Adams
  • Susanna Zhu
  • Katrina Briddell
  • Ann Brinkerhoff
  • Mark Kline
  • Beatrice Moulianitaki
  • Jenny Fukumoto-Pasko
  • Margo Mcilvaine
  • Jeff King
  • Daniele Bwamba
  • Yin Yiing Yeoh
  • Miles Williams
  • Eric Newton
  • LaQuita Smith
  • Alex Corcoran
  • Serena Bitzer
  • Lynn Hemans
  • Whitney Mayer
  • Katrina J. Briddell
  • Todd Scott
  • Chris Genovese
  • Erica Norton
  • Jessica Duquesne
  • Ruben Cardona
  • Carly Greenberg
  • Ernie Savo
  • Chuck Raup
  • Scott Lennox
  • Kimberly Miscavage
  • Michelle Marie Therese Villarroel
  • Damien Atkins
  • Tawiah Agyarko-Kwarteng
  • Jeff Beckman and Nishant Kumar
  • Michele Buck
  • Chris Abbott
  • Michael Jenks
  • William MacLean
  • Ashleigh Pollart
  • Thomas Smuda
  • Kate Silver
  • Andrea Steele
  • David Nolen
  • Allison Arbib
  • Jill Baskin
  • Ashlee Carlisle
  • Eric Clawson
  • Jan Grinstead
  • Todd Tillemans
  • Madelyn Young
  • Jeff King
  • Phil Stanley
  • Mary Beth West
  • Charlie Chappell
  • Dr. Rebecca Ashley Asare, Ph.D.
  • Ali Cashin
  • Megan Slagel
  • Robert Gavazzi
  • Doug Straton
  • Kriston Ohm
  • Jeff Beckman
  • Ana Costa
  • Eric Bowers
  • Brian Kavanagh
Category:
  • All
  • Purpose, Strategy & Culture
  • Snacks Retail Expertise
  • Sustainability
  • Experimentation
  • Retail Evolution
  • Trends & Insights
  • Social Impact
Author:
  • All
  • Katie Duncan
  • Vinny Rinaldi
  • Glenn Frazier
  • Ryan Riess
  • Sheree Thomas
  • Martin Moore
  • Stephanie Berman
  • Madeleine Eldredge
  • Marlene Creighton
  • Martin Moore & Alyssa Smith-D’Cruz
  • Scott Dunkley & Matt Hawley
  • Stephan Calhoun
  • Nicole Capes, Senior Manager, Transaction Zones and Kelsey Onorato, Manager, Human Insights
  • Ryan Britt
  • Suzanne Jones
  • Eric Boyle
  • Amber Hamilton
  • Ryan Riess and Mark Chu
  • Nathan Johnson
  • The 2023 Black Music Month Cohort
  • Lisa Fishel-Slater
  • Alicia Petross
  • Eddie Taylor
  • Kate Silver
  • Anthony Paladino, Senior Manager Global Licensing Anthony Criezis, Senior Manager, Licensing Inbound & Promotional Mary Marette, Senior Manager, Design
  • Katie DeCapria
  • Stephanie Shein-Berman
  • Madison Schreyer
  • David Nolen & Erica Norton
  • Kathleen Didio
  • Lisa Slater
  • Bob Gavazzi
  • Ganesh Harinath
  • Mark Taylor
  • Bethany Fitzgerald, Director, Responsible Sourcing
  • Leigh Horner
  • Maurice Stanfer
  • Denio Alexandre D. Ponce
  • Dan Mohnshine
  • The Hershey Company
  • AIM-Progress Africa
  • Santhi Ramesh
  • Alyssa Smith
  • Nathan Forney
  • Steffi Fu
  • Tim Hinegardner
  • Whitney Mayer
  • Ryan Shaffer
  • Cory Hunsinger
  • Kyle Banahan
  • Matt Silveira
  • Amy Preston, PhD, RD
  • Clark Boyer
  • Dongming Tang
  • Ellen Byron
  • Carly M. Greenberg
  • Al Adams
  • Susanna Zhu
  • Katrina Briddell
  • Ann Brinkerhoff
  • Mark Kline
  • Beatrice Moulianitaki
  • Jenny Fukumoto-Pasko
  • Margo Mcilvaine
  • Jeff King
  • Daniele Bwamba
  • Yin Yiing Yeoh
  • Miles Williams
  • Eric Newton
  • LaQuita Smith
  • Alex Corcoran
  • Serena Bitzer
  • Lynn Hemans
  • Whitney Mayer
  • Katrina J. Briddell
  • Todd Scott
  • Chris Genovese
  • Erica Norton
  • Jessica Duquesne
  • Ruben Cardona
  • Carly Greenberg
  • Ernie Savo
  • Chuck Raup
  • Scott Lennox
  • Kimberly Miscavage
  • Michelle Marie Therese Villarroel
  • Damien Atkins
  • Tawiah Agyarko-Kwarteng
  • Jeff Beckman and Nishant Kumar
  • Michele Buck
  • Chris Abbott
  • Michael Jenks
  • William MacLean
  • Ashleigh Pollart
  • Thomas Smuda
  • Kate Silver
  • Andrea Steele
  • David Nolen
  • Allison Arbib
  • Jill Baskin
  • Ashlee Carlisle
  • Eric Clawson
  • Jan Grinstead
  • Todd Tillemans
  • Madelyn Young
  • Jeff King
  • Phil Stanley
  • Mary Beth West
  • Charlie Chappell
  • Dr. Rebecca Ashley Asare, Ph.D.
  • Ali Cashin
  • Megan Slagel
  • Robert Gavazzi
  • Doug Straton
  • Kriston Ohm
  • Jeff Beckman
  • Ana Costa
  • Eric Bowers
  • Brian Kavanagh