The power of Hershey’s brands allow connections with consumers that extend well beyond confection. Our strategic licensing program allows our brands to be competitive in a variety of categories, enabling Hershey to achieve a global licensing presence which has garnered millions of impressions.
The Hershey Company is the leading licensor within Food & Beverage with estimated retail sales of $1.9B. Hershey continues to focus on evergreen partnerships, food licensing, general merchandise, and a growing global portfolio.
Source: The Top Global Licensors, 2023
62M
Social media reach across all brands and all social channels
57M
Fans on Facebook alone
2B+
Impressions across Hershey's brands
In an exclusive program with Foot Locker, Hershey partnered with Crocs in a new and exciting collaboration to create the Hershey x Crocs clogs. The Hershey x Crocs footwear launched in two styles: one a deep chocolatey brown with HERSHEY’S chocolate iconic branding, and the other a fun, REESE’S candy orange for all the peanut butter lovers to rave over. Each style came customized with exclusive Jibbitz charms shaped like HERSHEY’S KISSES chocolate, HERSHEY’S bars, and REESE’S Peanut Butter Cups. The partnership garnered over 1.4B earned media impressions, igniting excitement from fans nationwide.
The REESE’S brand, renowned for its iconic chocolate and peanut butter products, has transformed into a $3-billion brand phenomenon. Chocolate lovers have become obsessed with anything REESE’S chcolate. In partnership with Unilever, REESE’S Ice Cream hit freezer aisles with a fresh look. A fully branded line of REESE’S Ice Cream? Now that’s worth screaming for.
The creative innovation driving Hershey’s licensing program continues to grow globally through new products, partners, territories and retail channels. With a presence in North America, Latin America, Japan, Korea, Southeast Asia, Australia, and the UK, Hershey is poised to deliver more moments of goodness around the world.
Category management is changing, and if retailers and manufacturers aren’t evolving with it, they risk being left behind.
Earlier this year, Groceryshop brought thousands of industry insiders to Las Vegas to discuss innovation in grocery and consumer packaged goods.
At Hershey, we are customer obsessed. We are constantly investing in research that helps us better understand shoppers so that we can assist our retail partners in improving consumer-centric strategies.
Category management is changing, and if retailers and manufacturers aren’t evolving with it, they risk being left behind.
Earlier this year, Groceryshop brought thousands of industry insiders to Las Vegas to discuss innovation in grocery and consumer packaged goods.
At Hershey, we are customer obsessed. We are constantly investing in research that helps us better understand shoppers so that we can assist our retail partners in improving consumer-centric strategies.