Connecting Brands and Consumers

The power of Hershey’s brands allow connections with consumers that extend well beyond confection. Our strategic Licensing program enables our brands to be competitive in a variety of food categories including cereal, frozen desserts, baking, and more.

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Licensed to Grow

The Hershey Company is the #1 US Food Licensor program providing high margin revenue through Royalties and Ingredient sales, driver of brand equity, and is a fly-wheel for confection growth both in the US and Internationally.

Related Articles

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Category management is changing, and if retailers and manufacturers aren’t evolving with it, they risk being left behind.

Person shopping in grocery store

Earlier this year, Groceryshop brought thousands of industry insiders to Las Vegas to discuss innovation in grocery and consumer packaged goods.

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At Hershey, we are customer obsessed. We are constantly investing in research that helps us better understand shoppers so that we can assist our retail partners in improving consumer-centric strategies.

Global Licensing Program

Want to learn more how you can connect with Hershey’s global licensing program and explore partnerships with some of the worlds most beloved brands?