The Plume


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What it Takes to Be a Retail Visionary

On January 14, the National Retail Federation presented Walmart President and CEO Doug McMillon with “The Visionary” award. The annual award recognizes a leader that spearheads change within the retail industry. As someone who’s moving the industry forward at a time when it’s under significant pressure, McMillon was a deserving choice.


From Farm to Bar: The Journey of Delicious California Almonds

Tomorrow is National Almond Day, and for more than 100 years, Hershey has been using California almonds, starting with Hershey’s Milk Chocolate with Almonds bar in 1908.  Since then, almonds have been featured in other fan favorites such as Kisses with Almonds, Almond Joy and more recent innovations like Hershey’s Snack Mix.


Hershey's GOLD: A Game-Changing Way to Launch a Game-Changing Innovation

Whether it’s the first bite of a new product, a pull-at-the-heartstrings campaign or a real-time social response that goes viral, at Hershey we strive to create iconic and memorable experiences for all of our consumers. Over the last nine years, I’ve had the privilege to be a part many of these experiences, but in order to continue to capitalize on these key moments and deliver unique experiences for fans, we must look for innovative ways to communicate while pushing our brands to the next level. 


Kisses over 'Kisses': CBS Sunday Morning Features Hershey Lovebirds

It's Valentine's Day season, and love and chocolate are in the air here at Hershey. Our dedicated manufacturing team has made nearly one billion individual Hershey's Kisses for Valentine's Day 2018. Most of those Kisses are made at our West Hershey Plant in Hershey, Pa., where Kay and Rob Wagner work. In fact, the couple met at one of Hershey's manufacturing facilities 22 years ago.


DAGOBA Values Drive Success for 'Empowering Women' Sweepstakes

There are plenty of ways to find inspiration in DAGOBA Organic Chocolate. Every bite is made with certified organic and Non-GMO Project Verified ingredients and infused with unique flavors that combine to create a truly sensory experience. This experience begins with cacao beans sourced from Rainforest Alliance Certified™ farms in Peru, Ecuador, Dominican Republic and Tanzania.


Michele Buck Addresses Amplify Team on Day One

This morning we successfully closed Hershey’s acquisition of Amplify.  On behalf of everyone at Hershey, I want to welcome our new Amplify colleagues to this special company. You have built powerful brands that consumers love and, together, we have a tremendous opportunity ahead of us to learn from one another and leverage the strengths of being big and small to continue to win in the marketplace. 


2018: Year of the Snacking Powerhouse

Last week, I had the opportunity to connect one-on-one with many of our valued retail partners at Food Marketing Institute's (FMI) Mid-Winter Conference. I find these meetings energizing, insightful and foundational to the type of partnership that will get us from where we are today to where consumers and shoppers expect us to be five years from now. 


CES 2018: Your voice-activated, driverless, 5G future is here. Really.

Leading up to, during, and after CES we had a flurry of Digital Commerce-related activity in the retail world, including chatter from the Venture Capital community on what more is going to happen over the next few months, like Kroger reportedly bidding for Boxed. Sam’s Club is closing 63 locations, 10 becoming eCommerce fulfillment centers – the first major retailer example of “dark stores” in the US in recent memory. Instacart bought Unata, a Canadian company which has a similar model. This is all on the heels of Target buying Shipt, and then rumors of Amazon buying Target.