The Plume

SPREADING GOODNESS IN ALL THE RIGHT DIRECTIONS

Showing 1 - 8 0f 185 Show All

Strengthening the Supply Chain through Innovation and Communication

Weekday or weekend, 2 p.m. or 2 a.m., blizzard or blue skies, our manufacturing team shows up to produce iconic products known all over the world. At the West Hershey plant, my team works 24 hours a day, seven days a week, creating, molding, wrapping and bagging millions of Hershey’s Kisses each year, and that number is growing. We do that by showing up. By that, I mean: We’re present. We’re mindful. We’re deliberate about delivering the best possible products to retailers and consumers.

READ MORE

2017 NACS Preview: Optimizing the Candy Aisle in C-Store

As the annual NACS Show draws closer, we continue to examine The Hershey Company’s consumer-driven insights and some of the top trends c-stores and operators can expect to see, hear and taste when they stop by Hershey’s booth (#4616) during the show. 

READ MORE

From Belt to Shelf: Hershey's Halloween Dream Team

Hershey is the seasons leader in the confectionery market with beloved brands like Hershey's, Reese's and Kit Kat. Solidifying our company as the leader and innovating across Halloween, Holiday, Valentine's Day and Easter, takes a dream team. No one person at Hershey makes the season a success; it's a collaboration between Supply Chain, Marketing, Sales, Product Development and many more. All of their work culminates on Oct. 30 – the Busiest Day at retail across the U.S. – in preparation for Oct. 31st celebrations! 

READ MORE

REESE’S - An Indulgent C-Store Driver

In just a few weeks, professionals in the convenience and fuel retailing industry will converge in Chicago for the annual NACS Show – a consortium of more than 23,5000 industry stakeholders all focused on one goal: growing the convenience channel’s bottom line.

READ MORE

2017 NACS PREVIEW: THE POWER OF SWEET & SALTY IN C-STORE

In just a few weeks, professionals in the convenience and fuel retailing industry will converge in Chicago for the annual NACS Show – a consortium of more than 23,500 industry stakeholders all focused on one goal: growing the convenience channel. 

READ MORE

5 Tips on Choosing the Right Image for Your Brand Story

Hershey POV: Many marketers struggle with finding the right image or photo to accompany content for social media posts and in other settings. For the Trends & Insights pillar, this article suggests ways that marketers can sharpen their visual focus in choosing pictures.

READ MORE

Get a Beer and Fresh Seafood at this Brewery that Feeds a Fish Farm with its Waste

Hershey POV: An ingenious partnership between a brewery-distillery and a fish farm in upstate New York is the focus of this article for the Relationship With Food pillar. Instead of becoming runoff or fertilizer, the waste byproducts from brewing and distilling are used to produce nutrients for environmentally friendly, sustainably raised fish. The article supports Hershey's interest in consumers' feeling good about their food.

READ MORE

Want To Engage Millennials? Try Corporate Social Responsibility

Hershey POV: This article for the Social Impact pillar offers a range of ways that different kinds of companies are engaging in corporate social responsibility. We can see the benefits of CSR in data regarding consumers' preference to buy from CSR companies, as well as in employee satisfaction and dedication. The article also provides tips on how best to start a CSR program for companies that don't have one.

READ MORE