The Plume

SPREADING GOODNESS IN ALL THE RIGHT DIRECTIONS

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Seven Ways the Convenience Industry is Moving Forward

Convenience stores face a colossal challenge: they have to be all things to all people all of the time.

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Profit and Purpose: An Oxymoron? Hershey President Todd Tillemans Says No

One of the topics that Hershey U.S. President Todd Tillemans is passionate about is purpose in business. So it was an honor for him when, in late September, he was invited to The World Innovation Network (TWIN) Global conference in Chicago to share his thoughts on that very topic.

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Worth sharing: How social media can drive dessert sales with Gen Z

Wondering how to attract the spending power of Gen Z? We recently commissioned a national study with the Center for Generational Kinetics to better understand this up-and-coming generation (born 1996–present). Here’s what we learned:

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Michele On Accepting the CED Corporate Citizenship Award

On September 26, our CEO, Michele Buck accepted the Committee for Economic Development's Corporate Citizenship Award. What follows is an abridged version of her acceptance speech. 

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Proud to be Hershey

I am thrilled to congratulate our CEO Michele Buck and our remarkable employees on being the recipients of the Corporate Citizenship Award from the Committee for Economic Development. This award is a tangible example of what a purpose-driven business can do.

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Driving Retail Solutions with our Mobile Customer Insights Center

The tastiest truck in the world is hitting the streets this month, kicking off a nationwide tour of insights, innovation—and snacks. Named the Mobile Customer Insights Center (MCIC), the 53-foot, expandable tractor trailer looks, from the outside, like a rolling Hershey's bar, punctuated with packages of Kit Kat, S’mores, Reese’s, Kisses and Twizzlers. Inside however, it resembles a convenience store, with shelves upon shelves of candy, mints, gum, chips and a check-out area.

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A Bright Future through the Power of Personal Connection

It is human to seek connection with others. But today, our connections are increasingly dependent on screens and less on face-to-face interaction. This type of connection lends itself to contact with people we agree with and enables “walls” between us and those who see the world differently than we do.

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Raising Kids Who Care

This guest post is part of the Heartwarming Project – a new Hershey Company initiative focused on helping kids and families build  meaningful connections.

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