The Plume

SPREADING GOODNESS IN ALL THE RIGHT DIRECTIONS

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BREAKING THROUGH - HOW ICE BREAKERS IS ADDING SPARKLE TO YOUR SWAGGER

What does “breaking through” mean? For Ice Breakers, it not only means giving consumers the boost they need to confidently crush it every day, but to also challenge the notion of “first.” As an innovation leader in the gum and mints category, we took ICE CUBES gum to the next level in creating a first-of-its-kind product for the brand.

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Four New Reasons to Feel Good About Chocolate

On March 28, I had the chance to visit with top government officials and cocoa farmers in Cote D’Ivoire, where much of the world’s cocoa is grown, about the challenges of growing cocoa sustainably. It’s always a great opportunity to be in West Africa and to hear and learn from our colleagues on the ground, but I always come home with the same conclusion – working in cocoa is really, really hard. 

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Not What You Eggs-pected: REESE’S Celebrates April Fools Early

All pranks should be this good…

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A Decade of Madness: REESE’S Celebrates 10-Year Partnership with NCAA

From the on-court celebrations to buzzer-beating upsets, March Madness is a magical time of year where some of the most iconic moments in all of sports happen. For the past 10 years, the Reese’s brand has evolved our work with the NCAA® and we have continued to fulfill fans’ desire for exciting experiences.

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Reporting from Shoptalk: 5 Retail Trends to Look for in 2018

Three years ago, I attended the inaugural Shoptalk. It was early in my future-looking role with Hershey, and the retail and e-commerce innovation conference blew my mind. What I learned there filled my playbook and helped guide my strategy as I built our Retail Evolution team.

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It's Time for 'And': Let's Stop Talking about Brick-and-Mortar Stores 'or' E-commerce

“And” is a powerful word. It’s a unifier. A connector. A branch. Today, we need to use the word “and” more when talking about physical stores and e-commerce. Because that three-letter word, says Doug Straton, bridges the future of retail. Straton, who is chief digital commerce officer at Hershey, recently penned a piece for CNBC on the evolution of shopping, called “Retail is evolving. Here’s how businesses can survive and thrive.” In the piece, he says it’s time to look at brick-and-mortar stores and their online presence as one entity.  

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BROOKSIDE Celebrates ‘Ballsy’ Women in New Campaign

It takes something special to take a risk, to make a left turn when everyone expects you to go right, to pursue your passion instead of going with the flow. Brookside is recognizing women who make such “ballsy” moves in the second half of their lives, in a new campaign featured in Ad Age. Read the story.

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Investing for Growth: Breaking Ground on a Major Kit Kat Investment at Hershey Hazleton

Last week, I had the pleasure of joining the Hershey Hazleton plant team, colleagues across marketing and supply chain as well as legislators to break ground on a significant expansion to Hershey’s U.S. manufacturing network. A little snow couldn’t stop the team at Hazleton from celebrating in a way that beautifully showcased the best of Hershey: our brands, our people and our purpose.

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