The Plume


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DAGOBA: Inspired Chocolate. Empowering Women

When you unwrap a DAGOBA Organic Chocolate bar, it’s a little like opening a book. Beyond the fruity and floral cacao notes, each bar tells a story of time and place. It’s a tale of the farmers who harvest the cacao beans, a whisper from the land where it grows, a taste of the community that brings it to life.


You Don't Need a Cape to Be a Hero

In one of my early management classes, we studied the teachings of Peter Drucker -  decentralized leadership, the knowledge worker, and these are as relevant today as they were then.  But, one Drucker quote stood out, “Rank does not confer privilege or power. It imposes responsibility.” It also conjures Spiderman’s quote, “With great power comes great responsibility,” Maybe Peter Parker also studied Drucker, but I’m not sure.


Why Warby Parker Is the Poster Child for the Store of the Future

"Retail innovation is front and center in this article. It clearly describes how innovative retailers are using physical stores in new ways to provide the best product selection and customer service. An important counterweight to the "physical stores are dying" mantra, the article shows how clienteling and new in-store e-commerce approaches to retail are transforming physical stores." - Brian Kavanagh, Senior Director, Retail Evolution, The Hershey Company


Barnana: How Three Friends Created A Multimillion Dollar Business Upcycling Bananas

To combat food and resource waste, the concept of upcycling food has recently been gaining mainstream popularity. It’s estimated that one third of the world’s food supply is either lost or wasted, with fruits and vegetables having the highest waste rate of any food produced. Aesthetic shortcomings alone cost farmers on average 20% of their crop yearly. But what if the adage that one man’s trash is another man’s treasure is true?


Jolly Rancher Team Takes Home GOLD with New Creative Media Model

We’ve all seen the data.  We all know that technology is rapidly changing the world; people receive their information, entertainment and news differently.  Social networks, apps, streaming television and more all leads to info-overload and a massive competition for your attention.  But this is the new norm.  This is how the younger generations are living life.  It’s part of the fabric of their culture. Jolly Rancher brand needed to develop a way to enter this generation.  In 2015, the brand took a big leap with a “new media model” for a “new age of communications” and today I’m proud to say that this risk paid off.


Do You Hear What I Hear at the Sweets & Snacks Expo?



At Sweets & Snacks Expo, Hershey is a Snack—and Insights—Powerhouse

Hershey had a dominant presence at the annual National Confectioners Association Sweets & Snacks Expo, in Chicago, in May. As attendees rode the escalators to the show floor, the first signs that came into view revealed that familiar Hershey's Kisses logo. Just beyond, the Reese’s lounge, adorned in bright orange, served as a busy hub for business discussions. And the Hershey booth, itself, was bustling with activity, as attendees surveyed snacks ranging from classics, like Reese’s Peanut Butter Cups and Hershey’s Kisses, to newer snack innovations (aka “snackfection”), such as Reese’s and Hershey’s Crunchers Candy, Reese’s and Hershey’s Dipped Pretzels, Hershey’s Popped Snack Mix, Reese’s Popped Snack Mix and KRAVE artisan meat snacks.


S’mores: Summer’s Sweetest Way to Bring People Together

Get your Hershey’s Milk Chocolate Bars ready. Memorial Day marks the unofficial start of summer – and summer is synonymous with backyard BBQs, cookouts, celebrations and of course, my favorite summer treat, S’mores!