Whether we are changing the marketing approach for 100-year old brands or launching something new, we can’t help but experiment.
Philip F. Stanley is Chief Customer Officer for The Hershey Company. In this role, he is responsible for leading Hershey’s customer-focused organization to drive profitable growth globally and deliver sales numbers across all North America business segments, retail channels and global customers. He is also responsible for leading sales operations while working closely with marketing to activate the company’s brands at retail and key business functions to help achieve Hershey’s strategic goals.
Prior to his new role, Stanley served as Vice President, Customer and Category Development, and was responsible for the Customer Engagement and Category Strategy & Insights teams, leading customer planning, category management and shopper marketing functions. His previous roles included Vice President, General Manager, Greater China, where he led sales, marketing, and a cross functional team including operations, human resources, legal, and regulatory with responsibility for delivering sales and profit targets for mainland China, Hong Kong and Taiwan.
Stanley joined Hershey in 1996 as a Sales Representative in the Boston area. Since that time, he has held a variety of positions including Vice President, General Manager, Walmart Global; Vice President, Customer Marketing; Senior Director, Category Development; Team Leader; District Sales Manager; and Category Development Manager.
Stanley holds a bachelor’s degree from the University of Massachusetts. Stanley, his wife, and three children live in Hershey, Pa.
During his 25-year career, Doug has worked in successive roles in Marketing and Sales, leading to 15 years in General Management across North America, Central and Latin America, Europe and Asia. This has been across a variety of categories within the Mass, Premium and Prestige markets. He has helped build and sell a successful start-up and has held a variety of key strategic and operational roles with major multi-nationals such as Unilever, Louis Vuitton Moet Hennessy and L’Oréal. He is active on venture advisory boards and in industry events as a CPG thought-leader.
Doug’s past eight years have been focused on Digital Marketing, Digital Commerce, setting global Digital and Data-related strategies. This has included building very large and profitable Digital businesses while incubating innovation, establishing best practice and transforming company culture.
For Hershey, Doug is leading the company’s future course with a holistic shopper-first digital framework that can be utilized across all retail ecosystems and fulfillment models, leveraging Hershey’s historically deep category thought leadership and experience. This includes setting corporate Digital and Data strategy and governance, leading the company’s transformation agenda, day-to-day general management of the Digital Commerce business, digital innovation, best practice, education, content marketing and management, CRM, paid and organic Search, commerce marketing and owned properties.
In his personal life Doug is surrounded by his beautiful wife of 18 years, Michelle, and his son Miles. Doug enjoys travel, food, and photography. He spends his free time in Woodstock, NY.