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Connecting Brands and Consumers

The power of Hershey’s brands allow connections with consumers that extend well beyond confection. Our strategic Licensing program enables our brands to be competitive in a variety of food categories including cereal, frozen desserts, baking, and more.


Licensed to Grow

The Hershey Company is the #1 US Food Licensor program providing high margin revenue through Royalties and Ingredient sales, driver of brand equity, and is a fly-wheel for confection growth both in the US and Internationally.

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Category management is changing, and if retailers and manufacturers aren’t evolving with it, they risk being left behind.

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Earlier this year, Groceryshop brought thousands of industry insiders to Las Vegas to discuss innovation in grocery and consumer packaged goods.

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At Hershey, we are customer obsessed. We are constantly investing in research that helps us better understand shoppers so that we can assist our retail partners in improving consumer-centric strategies.

Global Licensing Program

Want to learn more how you can connect with Hershey’s global licensing program and explore partnerships with some of the worlds most beloved brands?