Ad & cookie Policy

Hershey Ad and Cookie Policy

In this notice you will find information on cookies, what we do with cookies, what cookies may be set when you visit our website and how to reject or delete those cookies.

This Ad and Cookie Policy applies in addition to our Privacy Policy for the Website www.thehersheycompany.com, (“Website”) specifically regarding the use of the tracking technologies described herein. We also have third parties that collect personal information this way. To do this, we use several common tracking tools. Our vendors may also use these tools. In this policy “we”, “our” and “us” refers to The Hershey Company, 100 Crystal A Drive, Hershey, PA 17033, USA. The tracking technologies include browser cookies and similar technologies.

  1. What are cookies?

    Cookies are pieces of code that allow for personalization of our website experience by saving your information such as user ID and other preferences. A cookie is a small data file that we transfer to your device's hard disk (such as your computer or smartphone) for record-keeping purposes

    • Strictly Necessary Cookies: These cookies are essential in order to enable you to move around the Website and use its features. These cookies will be dropped and used even if you do not consent to the use of cookies.
    • Functionality cookies. These are used to recognize you when you return to our website. This enables us to personalize our content for you and remember your preferences (for example, your choice of language or region).
    • Performance Cookies: These cookies collect information about how you use the Website, e.g., which pages you go to most often, in order to improve how the Website works. We use these cookies only if you have consented via the cookie banner.
    • Targeting/Advertising Cookies: These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of the advertising campaigns. They remember that you have visited the Website and this information may be shared with other organizations, e.g., advertisers. We use these cookies only if you have consented.
  2. We use tracking technologies for a variety of reasons.

    We use tracking tools for a variety of reasons, including to:

    • Recognize new or past customers
    • Improve our website and to better understand your visits on our platforms
    • Serve you with interest-based or targeted advertising (see below for more on interest-based advertising)
    • Observe your behaviors and browsing activities over time across multiple websites or other platforms
    • Βetter understand the interests of our customers and our website visitors.
  3. Your ability to control cookies.

    The cookies we use are designed to help you get the most from the website.

    If consent is required for cookies we utilize, you can withdraw your consent at any time, for example by deleting the cookies. If you withdraw your consent, you may still browse the Website; however, in this case you may not be able to use the full functionalities of the Website.

    If you do not wish to receive cookies, most browsers allow you to change your cookie settings. Please note that if you choose to refuse cookies you may not be able to use the full functionality of our website. These settings will typically be found in the "options" or "preferences" menu of your browser.

    Deleting or blocking cookies may not be effective for all types of tracking technologies, such as Local Storage Objects (LSOs) like Flash objects or HTML5.

  4. Which specific Cookies do we use?
    • Strictly necessary cookies

      Name of cookie

      Owner

      Purpose of cookie

      Duration of storage

      AWSELB

      Amazon Web Service

      Ensures that a visitor always gets directed to the same server, which ensures correct website behavior

      1 hour

      backplaine-c

      Amazon Web Service

      Ensures that a visitor always gets directed to the same server, which ensures correct website behavior

      1 hour

    • Functionality cookies

      Name of cookie

      Owner

      Purpose of cookie

      Duration of storage

      _gat_[Dynamic Value]

      Google Analytics

      Used to create and retrieve tracker objects, from which all other methods are invoked.

      1 minute

      _gat

      Google Analytics

      Used to create and retrieve tracker objects, from which all other methods are invoked.

      1 minute

      _sm_ac_u

      Google Analytics

      Used to accelerate content delivery

      Session

    • Performance cookies

      Name of cookie

      Owner

      Purpose of cookie

      Duration of storage

      s_ppv

       Adobe Analytics

      Record the portion of a page (0-100%) that the user views and pass the value into a variable on the next page view. This plugin lets you determine how much of your content users are seeing on average, so that you can optimize your page lengths and layouts based on user behaviors.

      Session

      s_ppvl

      Adobe Analytics

      Contains information about the current page and entry page to the website.

      Session

      mbox

      Adobe Target

      Provides tailed content or on-page testing based on your browsing behavior or device location

      2 weeks

      s_sq

      Adobe Analytics

      Contains information about the previous link that was clicked on by the user

      Session

      s_getNewRepeat

      Adobe Analytics

      Determines whether a visitor is a new visitor or a repeat visitor, and captures this information in an Analytics variable

      30 days

      s_ppn

      Adobe Analytics

      Stores information about how visitors use our website, helping us to continue developing our website to suit your interests.

      30 minutes

      s_cc

      Adobe Analytics

      This cookie is set and ready by the JavaScript code to determine if cookies are enabled

      Session

      undefined_s

      Analytics

      These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site.

      30 minutes

      _gid

      Google Analytics

      Used to distinguish users

      1 day

      WT_FPC

      Webtrends

      Used to track and report on visitor behavior on a site for performance improvement

      1 year

      _ncuid

      Google Analytics

      Preserve user states across page requests.

      1 year

      _utmb

      Google Analytics

      Used to collect information about how visitors use our website. Session cookie.

      30 minutes

      _utmt

      Google Analytics

      Used to collect information about how visitors use our website.

      10 minutes

      Atomz

      Atomz Search

      Used to enable searching on our website

      Session

    • Targeting/Advertising cookies

      Name of cookie

      Owner

      Purpose of cookie

      Duration of storage

      _utmz

      Google Analytics

      Used to collect information about how visitors use our website.

      182 days

      _utmc

      Google Analytics

      Used to collect information about how visitors use our website. Session cookie.

      Session

      _utma

      Google Analytics

      Used to collect information about how visitors use our website. Unique visitor cookie.

      2 years

      _ga

      Google Analytics

      Used to identify users

      2 years

      s_fid

      Adobe Analytics

      A “fallback” visitor identifier

      2 years

      LinkedIn

      LinkedIn

      Used for career recruitment and submission of application information through our website

      Session

      Krux

      Salesforce

      Used for digital advertising targeting

      10 years

  5. We engage in interest-based advertising.

    We and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms. This might include apps. Interest-based advertising or "online behavioral advertising" includes ads served to you after you leave our website, encouraging you to return. They also include ads we think are relevant based on your shopping habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products or other companies' products. Where legally required, such as in the EU, we get consent to engage in interest-based advertising.

  6. Google Analytics and other Google tools

    This website uses Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as "Google"). Google Analytics uses cookies, to analyse how users use the site. The information generated by the cookie about your use of our website (including your IP address) will be transmitted and stored by Google on servers in the USA.

    In the event IP anonymisation is activated on this website, your IP address will be truncated by Google within the member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional circumstances a full IP address will be saved to a Google server in the USA and truncated there. The IP anonymisation is active on this website. Google will use this information on our behalf for the purpose of evaluating your use of this website, compiling reports on website activity, and providing us with other services relating to the use of this website and the internet.

    The IP-address that your Browser conveys within the scope of Google Analytics will not be associated with any other data held by Google.

    By using this website, you agree to the processing of any data collected from you by Google, as well as the aforementioned method of data processing and purpose. You may refuse the use of cookies by selecting the appropriate settings in your web browser. However, doing so may result in many of the features on our website not functioning correctly. You can also block the cookie’s collection of data regarding your use of this website (including your IP address) as well as the processing of this data by Google, by downloading and installing the browser add-on found under the following link: (http://tools.google.com/dlpage/gaoptout?hl=en).

    You can find more information on Google’s user provisions and data protection under the following links: https://www.google.com/analytics/terms/gb.html or https://www.google.de/intl/gb/policies/

    We may also use certain forms of display advertising and other advanced features through Google Universal Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Doubleclick advertising cookie) or other third party cookies together to inform, optimize, and display ads based on your past visits to our Services.

  7. How do we gather relevant information about you for interest-based advertising?

    To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviors. We might look at these activities on our platforms or the platforms of others. We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information. These activities are all based on your consent. If you have not consented to the use of such analytical and advertising tracking tools, the information in this section 7 does not apply to you.

  8. You can opt-out of online behavioral advertising.

    The Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt out of having your online behavior collected for advertising purposes, click here.

    The Digital Advertising Alliance also offers a tool for opting out of the collection of cross-app data on a mobile device for interest-based advertising. To exercise choice for companies participating in this tool, download the AppChoices app here.

    You will not be opted out of all of the tracking by clicking above. Instead, you will also need to click here.

    You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences or by vising NAI’s online resources at http://www.networkadvertising.org/choices.

    To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org/choices, the DAA’s resources at www.aboutads.info/choices and/or Your Online Choices at www.youronlinechoices.com/uk. Please note that opting-out of receiving interest-based advertising through the NAI’s and DAA’s or Your Online Choices online resources will only opt-out a user from receiving interest-based ads on that specific browser or device, but the user may still receive interest-based ads on his or her other devices. You must perform the opt-out on each browser or device you use.

    Choices you make are both browser and device-specific. Some of these opt-outs may not be effective unless your browser is set to accept cookies. If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt-out again.

  9. How to contact us

    Feel free to contact us if you have more questions.

    You can contact us online or write to us at:

    Public Relations Department
    The Hershey Company
    PO Box 810
    100 Crystal A Drive
    Hershey, PA 17033

    Or call 1-800-468-1714

    If you have any questions about this Policy, please contact us online.

  10. How to contact our EU representative

     

    Hershey Netherlands B.V.

    Attn.: Mr. Frank van Dobbenburgh

    Prins Bernhardplein 200

    1097 JB Amsterdam

    The Netherlands

    Tel.: +31 (0) 20 70 90142

    Email: frank.vandobbenburgh@intertrustgroup.com

     

© 2018 The Hershey Company. All rights reserved.