HERSHEY, Pa., April 15, 2019 (GLOBE NEWSWIRE) -- Easter is almost here, which means Reese’s Peanut Butter Eggs won’t be around much longer.  While it’s no secret that everyone loves these chocolate and peanut butter wonders (yep, it’s the number one Easter candy*), their limited time availability causes extreme disappointment when they disappear from shelves. Reese’s Peanut Butter Eggs’ unique, undeniable ratio of peanut butter to chocolate is such a fan favorite that they clamor to stock pile them until the next Easter season.  While fans should still stock-up – as you can’t get shapes again until Halloween – this year, Reese’s found another solution…freezing Eggs! That’s right, Reese’s is going to freeze Reese’s Peanut Butter Eggs and give them out to a few lucky fans when they need them the most…during Summer 2019!

Reese’s is surprising fans with a chance to get their hands on the iconic Peanut Butter and Chocolate Eggs long after Easter.

“We know our fans dread the end of Reese’s Peanut Butter Eggs season,” said Jan Grinstead, Easter manager. “So, we wanted to surprise them with a chance to get their hands on our iconic Eggs long after Easter.”

Now for the important part – details on how to claim your spot in the freezer. Starting tomorrow, Tuesday, April 16 at 3 p.m. EDT, Reese’s social media channels will post the link to claim your Reese’s Eggs. Remember, it is first come, first reserve. So, set an alarm to try for your chance at having 36 Reese’s Eggs delivered to your door when not everyone can get them (talk about bragging rights!).

Once the freezer is full, Reese’s will wait for warmer temperatures to thaw and deliver these delicious Eggs to the lucky winners. When exactly? This summer, when the time is just right.

The offer will run through April 19 at 3 a.m. EDT, while supplies last. Didn’t claim Reese’s Eggs in time? Be sure to stock up on Reese’s Peanut Butter Eggs ahead of the Easter season and put them in your own freezer. Question is, will you be able to keep your hands off them until summer?

For more information check out Reeses.com and follow:

Facebook: https://www.facebook.com/reeses/

Twitter: https://twitter.com/reeses

Instagram: https://www.instagram.com/reeses/?hl=en

Pinterest: https://www.pinterest.com/reeses/

#NotSorry 

NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER OR WIN. PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. Open only to legal U.S. residents residing in the 50 US/DC, 18+. Void where prohibited. Promotion starts 4/16/19 at 1:30 p.m. EDT and ends on 4/19/19 at 2:59:59 a.m. EDT or after all prizes are awarded, whichever occurs first.  500 prizes available. Odds of winning depend on the number of entrants who participate, and the time when each entrant completes his/her Play. Click here for full Official Rules, including entry method and prize details. Sponsor: The Hershey Company.

About Hershey
The Hershey Company, celebrating its 125th anniversary in 2019, is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 16,500 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.8 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Kit Kat, Jolly Rancher, Ice Breakers, SkinnyPop and Pirate’s Booty.

For 125 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed. 

To learn more visit: www.thehersheycompany.com

Follow: 

http://www.twitter.com/hersheycompany
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Contact:
The Hershey Company
Kaylee Dugan
717.374.7193
krdugan@hersheys.com 

MWWPR
Kristen Burke
646.308.2438
kburke@mww.com 

*Nielsen Easter 2017 XAOC+C

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/78ef65d1-654c-4a76-99ad-dd088b0f3f74