February 13, 2026
When I walked into our headquarters in Hershey, Pa., the enthusiasm and ingenuity of our people was clear. Whether working on our core confection brands, emerging favorites in our Salty portfolio, or our high-growth protein business, every team member impressed me.
From day one, I saw that our brightest moments came from talented people working together across functions to deliver bold thinking. Energizing innovation like Reese's Oreo, Shaqalicious XL Gummies, or reinventing the pretzel category with Dot's Homestyle Pretzels, happened when consumer insights, creative ideas, and strong execution from people across the organization came together as one. Our strong 2025 results give us confidence in 2026 and prove the power of this approach.
That's the spirit behind creating an integrated U.S. business across our portfolio. This evolution means we'll execute across all three categories and centralize global brand marketing. For the first time, we're bringing together the power of our brands, the strategies that drive them, and the consumer and category insights at our core to activate our full portfolio. It's the next step to lead next generation of snacking.
What does this mean for consumers?
More moments of goodness. By bringing the strengths of our U.S. Confection portfolio to our Salty and Protein brands, consumers will see consumer-led products, flavors, and experiences reach shelves in new ways. With a unified view across categories, we can meet consumers wherever they are with more variety and options throughout their day.
What does this mean for customers?
Category-leading collaboration and ONE Hershey voice to serve our deep customer relationships, deliver expertise across categories, and create more efficient planning and execution.
What does this mean for Hershey leadership?
Our Executive Leadership Team remains, with some updates to responsibilities and scope beginning March 16:
- Andrew Archambault, President, U.S.
Expands his leadership across our full U.S. portfolio with oversight of commercial planning and execution, category leadership, customer relationships, and retail execution. - Nitin Jain, Chief Strategy & Transformation Officer
Joins the Executive team, reporting to me, integrating enterprise and business unit strategy, prioritization, and resourcing to accelerate winning capabilities. - Stacy Taffet, Chief Growth & Marketing Officer
Expands her role with oversight across demand creation capabilities including portfolio strategy and innovation, consumer connection, and brand leadership. - Vero Villasenor, Chief Brand Officer
Steps into a new role, leading the activation of our global portfolio of brands as part of the Growth and Marketing team.
How does this set Hershey up for the future?
This sets us up to lead Next Generation Snacking. We'll also prioritize investments in capabilities such as omni-channel, away-from-home, retail partnerships, R&D, and innovation across our portfolio.
What aspect of this evolution are you most energized by?
It's hard to choose just one. My happy place is in the aisles with our brands, engaging with consumers and our retail execution team. Our retail team is one of Hershey's superpowers—responsible for setting the shelf and ensuring consumers can access our brands. This team will now scale to our entire portfolio, harnessing the power of ONE Hershey in the aisles, too.
Here's to What's Ahead
The future of snacking will be shaped by companies that can activate their full portfolio with clarity, speed, and purpose. As ONE Hershey, we're positioned to do just that. By combining our iconic sweet brands with the momentum of our salty snacks and the appeal of our protein portfolio, we deliver richer consumer experiences, more strategic partnerships for customers, and greater category leadership.
Together, we're building a future where Hershey's full strength shows up in every aisle, every occasion, and every moment of goodness.