May 12, 2026
As we get ready for the Sweets & Snacks Expo May 19-21, 2026 in Las Vegas, we’re excited to showcase some of our new and classic products, including confectionery treats, salty snacks and protein bars and bites. But beyond our suite of snacks, we’re also bringing a more unified way of working to this year’s trade show.
In the past, we’ve pursued growth in sweet, salty and protein offerings separately. Now, with our new ONE Hershey operating model, we’re bringing together our full portfolio—and the teams, insights and execution behind it—together as one integrated commercial engine. This operating model helps us show up as a true partner of choice for retailers. That means connected category strategies and faster, more consistent execution. ONE Hershey is helping turn more snacking occasions into growth opportunities—that’s how we Lead Next Generation Snacking.
Customers are leaning into this next chapter, and we’re hearing clear excitement about this evolution. That’s because they understand that these changes are designed to unlock growth opportunities across categories. They get it. But for those who are just learning about ONE Hershey, it means deeper category expertise, more efficient planning and stronger execution across the entire portfolio, and throughout the store. Here’s what that looks like in action:
We’re optimizing category leadership across all snacking occasions.
For decades, Hershey has been a trusted category leader in confection. Now, we’re building on that foundation to become a broader strategic advisor across our total portfolio and the digital shelf. By combining our deep shopper insights with an understanding of how shoppers navigate online and in-store settings, we’re helping our retail partners make better decisions about assortment, placement and experience.
We’re creating focused, high-impact merchandising opportunities across the portfolio.
Our retailers are regularly looking to Hershey to redesign their aisles, because they understand that data-informed merchandising fuels growth. Our Gold Standard Planogram helps our customers choose aisle and digital layouts that boost sales by making the shopping experience easier for consumers to navigate. That includes front-of-store and checkout environments—where shoppers decide quickly—and the digital shelf, where great content and ‘perfect’ display fundamentals help shoppers find what they want just as fast.
The impact is measurable: retailers who maintain these best-in-class principles have assortments that are 19% more productive in confection and 12% more productive in salty. Under ONE Hershey, we’re building on this approach to bring salty and sweet merchandising opportunities together (like we did with our recent approach to March Madness® activations) and catalyze even more growth across permissible snacking, as well as better-for-you and premium brands.
We’re evolving our elite retail merchandising teams.
Hershey has 1,100 retail sales employees across the U.S. who bring our strategy to life in stores. Equipped with advanced tools and technologies, they translate data and insights into meaningful action at more than 75,000 retail locations. From augmented reality that visualizes custom, in-store displays, to AI that optimizes their routes, these capabilities are helping our teams move faster and work more efficiently as they partner with leaders at stores. Together, we make sure our products are in the right place at the right time, helping consumers find what they want and retailers capitalize on opportunities to grow.
Today, the modern shopping basket is brimming with a full spectrum of snacks. It’s carrying items that are salty and sweet, premium and better-for-you. Today, there’s no one asking “if” those items will come together, but how. That’s the power of ONE Hershey. By bringing together our insights, merchandising, and retail execution in a more integrated way, we’re helping retailers grow across the store by meeting consumers where they are.
Whether we’re connecting with buyers at Sweets & Snacks or working shoulder-to-shoulder with partners in their own markets, collaboration sits at the center of Next Generation Snacking. That’s the power of ONE Hershey.