Hershey’s Heated Debate
Hershey’s and Patrick Renna Spark Nationwide Debate Over How to Make the Perfect S'more
Hershey’s and Patrick Renna Spark Nationwide Debate Over How to Make the Perfect S'more
Limited-Edition Foils, a Digital Collecting Hub and an Instagram Takeover Help Celebrate 30 Years of Pokémon
We believe every product we make is a moment of goodness. Leading in next-generation snacking means delivering on that promise today and for generations to come by continuously evolving with a changing world.
From a direct-to-consumer launch that sold out fast to a 2024 acquisition by Hershey, the Sour Strips founder shares how authenticity, instinct and internet culture built a breakout brand.