As a trusted retail partner for over a century, Hershey is committed to
“wowing” shoppers.The Power of Search in a Shopper’s World report
boldly frames the word “search” in the context of modern
retail and gives you ideas on how to build an
engaging total commerce ecosystem.
Digital and physical retail are complementary components of a total commerce approach.The Power of Search
in a Shopper’s World explains how it all starts with a new definition of search.
We use a fictitious retail chain named Medley to explore the future as if there are no rules. It allows us to see
the world through the shopper’s eyes so we can find new ways to engage, delight and captivate them.
In the aisle and at check-out, Driving C-Store Sales By the Numbers explains what stores can do
to improve the bottom line — with just a little rearranging.