THE POWER OF SEARCH

IN A SHOPPER'S WORLD

As a trusted retail partner for over a century, Hershey is committed to “wowing” shoppers.The Power of Search in a Shopper’s World report boldly frames the word “search” in the context of modern retail and gives you ideas on how to build an engaging total commerce ecosystem.

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THERE’S NO DIFFERENCE BETWEEN DIGITAL
AND PHYSICAL RETAIL.

Digital and physical retail are complementary components of a total commerce approach.The Power of Search
in a Shopper’s World
explains how it all starts with a new definition of search.

MEET MEDLEY, A FICTITIOUS RETAIL STORE
WITH A REAL STORY TO TELL.

We use a fictitious retail chain named Medley to explore the future as if there are no rules. It allows us to see
the world through the shopper’s eyes so we can find new ways to engage, delight and captivate them.

SMALL CHANGES CAN MAKE A BIG IMPACT ON
CONVENIENCE STORE SALES.

In the aisle and at check-out, Driving C-Store Sales By the Numbers explains what stores can do
to improve the bottom line — with just a little rearranging.

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