Hershey is the seasons leader in the confectionery market with beloved brands like Hershey's, Reese's and Kit Kat. Solidifying our company as the leader and innovating across Halloween, Holiday, Valentine's Day and Easter, takes a dream team. No one person at Hershey makes the season a success; it's a collaboration between Supply Chain, Marketing, Sales, Product Development and many more. All of their work culminates on Oct. 30 – the Busiest Day at retail across the U.S. – in preparation for Oct. 31st celebrations!
Halloween retail sales are expected to increase approximately 4% this year,* which means we've been working hard with our retail partners to get the season just right. Holiday seasons like Halloween are a time for people to re-discover products, deepen relationships with brands and step into festive shopper experiences as they plan celebrations – an annual opportunity for retailers and manufacturers to drive incremental sales.
Meet some of the Hershey people behind the magic of Hershey's Halloween: