The Plume

SPREADING GOODNESS IN ALL THE RIGHT DIRECTIONS

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Five Ways Queues Boost Sales at Convenience Stores

Convenience stores can satisfy customers, instill a sense of order and increase sales by adding one simple system to their store: a smartly stocked queue.

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How Convenience Stores Can Join Industry 4.0

Uber. Airbnb. Wikipedia. TaskRabbit. These are all businesses that are a part of the “Industrial Revolution 4.0,” which is the name given to an era where technology is drastically changing the way we work, shop and live. A lot of time, energy and discussion was dedicated to this era at the National Association of Convenience Stores (NACS) Show in Las Vegas in early October. There, Oliver Schlake, Ph.D., a clinical professor with Robert H. Smith School of Business at University of Maryland, outlined opportunities for c-store operators “who aren’t afraid” to be a part of it.  

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Four Ways Retailers Can Win Halloween

Halloween sales are expected to hit $9 billion this year, according to the National Retail Federation, and candy is a huge piece of that pie. In fact, confection is the largest category purchased for Halloween: according to research by Hershey, 69 percent of Halloween shoppers buy Halloween candy[1]. That’s more than double the next category, which is Halloween indoor decorations[2].

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Seven Ways the Convenience Industry is Moving Forward

Convenience stores face a colossal challenge: they have to be all things to all people all of the time.

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Profit and Purpose: An Oxymoron? Hershey President Todd Tillemans Says No

One of the topics that Hershey U.S. President Todd Tillemans is passionate about is purpose in business. So it was an honor for him when, in late September, he was invited to The World Innovation Network (TWIN) Global conference in Chicago to share his thoughts on that very topic.

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Worth sharing: How social media can drive dessert sales with Gen Z

Wondering how to attract the spending power of Gen Z? We recently commissioned a national study with the Center for Generational Kinetics to better understand this up-and-coming generation (born 1996–present). Here’s what we learned:

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Michele On Accepting the CED Corporate Citizenship Award

On September 26, our CEO, Michele Buck accepted the Committee for Economic Development's Corporate Citizenship Award. What follows is an abridged version of her acceptance speech. 

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Proud to be Hershey

I am thrilled to congratulate our CEO Michele Buck and our remarkable employees on being the recipients of the Corporate Citizenship Award from the Committee for Economic Development. This award is a tangible example of what a purpose-driven business can do.

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