HERSHEY'S CHOCOLATE WORLD location in Hershey, Pa. now open for shopping & take-out treats

HERSHEY AD AND COOKIE POLICY

Last Updated 08/14/2020

In this Ad and Cookie Policy you will find information on cookies, what we do with cookies, what cookies may be set when you visit our website and how to control those cookies.

This Ad and Cookie Policy (“Cookie Policy”) explains our use of cookies and similar tracking technologies (collectively “cookies”) on the following Hershey Company Brands websites, which are owned and operated by The Hershey Company (including our mobile websites) (collectively the “Website” or “Websites”):

This Cookie Policy does not apply to the websites of and your interactions with Hershey Entertainment and Resorts Company, including The Hotel Hershey and Hersheypark. It also does not apply to the Hershey Park mobile app. We also have third parties that collect personal information this way. To do this, we and our vendors use several common tracking tools. In this Cookie Policy “we”, “our” and “us” refers to The Hershey Company, 19 East Chocolate Avenue, Hershey, PA17033, USA.

This Cookie Policy should be read in conjunction with our Privacy Policy and our Terms of Use.

  1. What are Cookies?

    Cookies are pieces of code that allow for personalization of our Website experience by saving your information such as user ID and other preferences. A cookie is a small data file that we transfer to your device’s hard disk (such as your computer or smartphone) for record-keeping purposes. Cookies can then be used to make site navigation more efficient, help remember your preferences and generally improve your browsing experience. They can also ensure that advertisements that you see online are more relevant to you and your interests. They may be served by the entity that operates the website you are visiting (“first-party cookies”) or by other companies (“third-party cookies”).

  2. What Types of Cookies We Use and How We Use Them
  3. Cookie Type

    Purpose and Use

    Strictly Necessary Cookies

    These cookies are necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, remembering the goods you ordered when you get to the checkout page or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.

    Functional Cookies

    These cookies enable the Website to provide services or to remember settings to improve your visit. They may be set by us or by third party providers whose services we have added to our pages, including social media sites. For example, these cookies help us remember your choice of language or region, show you have logged into our website, or help you share information on a social media website like Facebook. If you do not allow these cookies then some or all of these services may not function properly.

    Performance Cookies

    These cookies help us understand how visitors interact with our Website by allowing us to count visits and traffic sources so we can measure and improve the performance of our site. These cookie are used to provide statistics on how our websites is used, how you move around our website and the pages you visit, how effective our advertisements are, and measuring any errors that occur. All information these cookies collect is aggregated and therefore anonymous.  We use Google Analytics for these purposes. Google Analytics uses its own cookies. You can find out more information about Google Analytics cookies here and how to prevent the use of Google Analytics relating to the use or our Website by downloading and installing the browser plug-in available here.

    Targeting Cookies

    These cookies may be set through our site by our advertising partners [including social media sites]. They may be used by those companies, including [social networks media], to build a profile of your interests and show you relevant adverts on other sites, also known as “interest based advertising.” These cookies uniquely identify your browser and internet device and observe your behaviors and browsing activities over time across multiple websites or other platforms. For more information on our interest-based advertising see Section 3 below.

    Some of these cookies are temporary (“Session Cookies”) while other may stay on your browser until you delete them manually or until your browser deletes them based on the duration period set within the cookie (“Persistent Cookies”).

     

  4. Interest Based-Advertising
  5. We and our partners work with third parties to display relevant advertising on our Website and to manage our advertising on other websites. In order to display relevant ads to you, these third parties may use cookies to collect browsing and activity information on our Website, on other websites, and across different devices, which may be linked with certain offline data they may also collect IP address, device ID, cookie and advertising IDs, and other identifiers, general location information, and, with your consent, your device’s geolocation information. These third parties may use this information to provide you more relevant ads and content and to evaluate the success of such ads and content. As a result, our ads may be displayed to you on a search results page or on other sites.

    How You can Opt-Out of Interest-Based Advertising

    You have the ability to opt-out of interest based advertising on web browsers in the following ways:

You can opt-out of interest-based advertising on your devices in the following ways:

    Please note that opting-out of receiving interest-based advertising through the NAI’s and DAA’s or Your Online Choices online resources will only opt-out a user from receiving interest-based ads on that specific browser or device, but the user may still receive interest-based ads on his or her other devices.  You must perform the opt-out on each browser or device you use. Choices you make are both browser and device-specific.  Some of these opt-outs may not be effective unless your browser is set to accept cookies.  If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt-out again.

4. How to Control Cookies

You can control our uses of cookies through our cookie management tool, your internet browser, or through other third party tools:

Please keep in mind that if you withdraw your consent or disable certain cookies, you may not be able to use the full functionalities of the Website. Deleting or blocking cookies may not be effective for all types of tracking technologies, such as Local Storage Objects (LSOs) like Flash objects or HTML.

5. How to Contact our EU Representative

Feel free to contact us if you have more questions.

You can contact us online or write to us at:

Public Relations Department
The Hershey Company
PO Box 810
19 East Chocolate Avenue
Hershey, PA 17033

Or call 1-800-468-1714

If you have any questions about this Cookie Policy, please contact us online.

6. How to Contact our EU Representative

Hershey Netherlands B.V.
Attn. GDPR Services Team
Prins Bernhardplein 200
1097 JB Amsterdam
The Netherlands
Email:  GDPR-services@intertrustgroup.com

 

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