Our dedication to goodness includes listening and understanding what matters most to you. We all want to know more about the foods we eat – where they come from, what’s inside them and how they are made. We think that’s a good thing.
Part of the story is right there on your Reese’s Peanut Butter Cup wrapper or your Krave package. But easy-to-understand product labels are just the beginning.
That’s why we’re doing more to share information about what’s in our products, including detailed responses to topics you commonly ask us about.
You can also join employees across the company in their ingredient conversations about our products.
We realize that GMO disclosure and ingredients are top of mind for many. See below for how we provide GMO information through SmartLabel.™
Transparency is not perfect, but we continue to learn from you so we can bake transparency right into everything we do.
We are committed to help you quickly and easily find what you need to know about our products. In addition to providing nutrition and ingredient information on product labels and our website, we continue to rollout SmartLabel™ on U.S. products. SmartLabel™ is a web-based tool that lets you scan a QR code on the product package that links to a wide range of information about that specific product, such as:
We take pride in our great tasting, high-quality products and how they are made. In that spirit, we will continue to bring greater transparency and access to nutrition, ingredient and sourcing information about our products.
More than 30 companies are cooperating in the project, and we expect to see SmartLabel™ on 30,000 products by the end of 2017.