Sharing What's Inside

SHARE THIS PAGE

What is Transparency?

Our dedication to goodness includes listening and understanding what matters most to you. We all want to know more about the foods we eat – where they come from, what’s inside them and how they are made. We think that’s a good thing.

Part of the story is right there on your Reese’s Peanut Butter Cup wrapper or your Krave package. But easy-to-understand product labels are just the beginning.

That’s why we’re doing more to share information about what’s in our products, including detailed responses to topics you commonly ask us about.

You can also join employees across the company in their ingredient conversations about our products.

We realize that GMO disclosure and ingredients are top of mind for many. See below for how we provide GMO information through SmartLabel.™ 

Transparency is not perfect, but we continue to learn from you so we can bake transparency right into everything we do.

Smart Labels

We are committed to help you quickly and easily find what you need to know about our products. In addition to providing nutrition and ingredient information on product labels and our website, we continue to rollout SmartLabel™ on U.S. products. SmartLabel™ is a web-based tool that lets you scan a QR code on the product package that links to a wide range of information about that specific product, such as: 

  • Nutritional information
  • Ingredients and their definitions
  • Allergen
  • Whether a product is gluten-free
  • Whether or not the product includes GMO ingredients 

We take pride in our great tasting, high-quality products and how they are made. In that spirit, we will continue to bring greater transparency and access to nutrition, ingredient and sourcing information about our products.

More than 30 companies are cooperating in the project, and we expect to see SmartLabel™ on 30,000 products by the end of 2017.

Watch Video

100% Certified by 2020

HERSHEY IS AHEAD OF SCHEDULE ON OUR COMMITMENT TO SOURCE 100 PERCENT OF OUR COCOA FROM CERTIFIED GROWERS BY 2020

READ MORE

TELLING THE INGREDIENTS STORY
Jill Marchick wants to make sure our ingredient statements connect with you, and she spent a lot of time with shoppers to find out how

WATCH VIDEO

WHERE IT COMES FROM REALLY MAKES A DIFFERENCE
If you like chocolate, you’ll be happy to know that our cocoa is produced in a sustainable manner. Listen to how cocoa farmers are joining Hershey in this global collaboration.

WATCH VIDEO

OUR TIMELESS TRADITION
Delivering consistency, quality and delicious goodness is a tradition at Hershey

WATCH VIDEO

FROM OUR PRODUCTS

 

 

 

 

 

VIEW INGREDIENT OVERVIEW

SHARE THIS PAGE

MORE FROM HERSHEY

BROOKSIDE Fruit & Nut Bar
PRODUCTS
OUR INGREDIENTS GLOSSARY

SEE DETAILS

RESPONSIBILITY
OUR VIEWS ON RESPONSIBLE SOURCING

LEARN MORE