Wondering how to attract the spending power of Gen Z? We recently commissioned a national study with the Center for Generational Kinetics to better understand this up-and-coming generation (born 1996–present). Here’s what we learned:
Gen Z loves dessert almost as much as social media.
Gen Z is the first generation that has never known a world without social media. This young generation is just coming into adulthood, with money to spend and things to say—and social media is often where they say it. None of that is a surprise.
What might surprise you is how much they love dessert. Ninety percent of Gen Z thinks about dessert at least once every day, and half has ordered dessert instead of a meal at least once. And this generation doesn’t just love eating dessert—they love sharing it too.
So if you’re looking for Gen Z, you’ll find them on social media—and if you want to get their attention, start with dessert. Here are some insights and tips on how to connect with this influential generation using social media.
Branded desserts top Gen Z’s “MUST TRY” list—so post mouthwatering pics of the branded desserts they won’t want to miss.
Research shows that HERSHEY’S and REESE’S are two of the top three brands Gen Zers love in their desserts. This translates into repeat traffic, higher pricing and more social media shares.
According to the study, “Not only is Gen Z more likely to take a picture of dessert over any other meal throughout their day, they are also more likely to post it on social media when it is a Hershey branded dessert item.”
When your Gen Z diners post about you, tag you, and use your hashtags, be sure to like, comment on and share their posts. Interaction goes a long way with this generation.
Bottom line? Gen Z is obsessed with three things: dessert, social media and sharing what they love. This combination can have a powerful impact on your business.
Learn about other ways to reach Gen Z and millennials, and read the full study, at hersheyfoodserviceinsights.com.