Simple Ingredients



What Does Simple Really Mean?

If you care about what goes into the foods you eat, you’re not alone. People everywhere are choosing foods that have familiar ingredients. That’s why we’re committed to using simple ingredients in many of our iconic products. We define simple as:

  • No Artificial Preservatives
  • No Artificial Flavours
  • No Artificial Sweeteners
  • Colours from Natural Sources

Our goal is to make many of our great-tasting chocolates and snacks using ingredients you might find in your kitchen, like milk, roasted California almonds, cocoa and sugar.

It’s that simple.

Commitment to Simple

We began making great-tasting chocolate more than 100 years ago using a few familiar ingredients.

In 2015 we reaffirmed our commitment to simple ingredients, and are proud to offer products that deliver on this promise across our portfolio, from our iconic Hershey’s Milk Chocolate Bars and Hershey’s Kisses Milk Chocolates to snacks like Krave Jerky.

By 2020, all everyday Hershey’s brand chocolate confection products will have simple ingredients.

For ingredients in our other products that are not as simple, we'll always explain what they are and why we need them to provide the great flavours, aromas, textures and appearance that you know and love. 

For more details about all the ingredients we use in our products, see our comprehensive ingredient glossary.