Hershey's communications reflect the diversity of consumers and the cultural values of local markets wherever Hershey does business around the world.
Consumer transparency—frequent, open communication with the consumer about products, programs and initiatives—is a long-standing tradition at The Hershey Company.
The Hershey Company has adopted Global Marketing Principles which reflect our commitment to responsible advertising, especially with respect to children.
We are a supporter of the Council of Better Business Bureaus' (CBBB) Children's Advertising Review Unit (CARU) and participate in the CBBB's Children's Food and Beverage Advertising Initiative. Hershey is also a participant in the Children's Food and Beverage Advertising Initiative administered by Advertising Standards Canada.
Employees, directors and officers adhere to a Code of Ethical Business Conduct to guide behavior and decision making. Our Supplier Code of Conduct is a best-practices guide of ethical behavior for our vendors and suppliers. We also have established Corporate Governance Guidelines for our board of directors.