The Hershey Company is a founding member of the Healthy Weight Commitment Foundation. The Foundation is a CEO-led organization and is a national, multi-year effort designed to help reduce obesity – especially childhood obesity – by 2015. It's a first-of-its kind coalition that brings together more than 80 retailers, food and beverage manufacturers, restaurants, sporting goods, insurance, trade associations and NGOs (non-government organizations). The Healthy Weight Commitment Foundation will promote ways to help people achieve a healthy weight through energy balance – calories in and calories out. It focuses on three critical areas – the marketplace, the workplace and schools.