Hershey Foods Selects OMD Worldwide as Its New Media Buying Agency of Record
HERSHEY, Pa., May 2, 2002 /PRNewswire-FirstCall via COMTEX/ -- Hershey Foods
Corporation has selected OMD Worldwide, part of the Omnicom Group Inc., as its
agency of record (AOR) for all media buying. Annually, Hershey spends an
estimated $150 million in broadcast and print media.
The assignment of OMD as the sole agency of record comes after a six week review
of selected participants. The AOR assignment will be effective with the fourth
quarter-2002 buys for broadcast, and calendar year 2003 for print. Media
planning will remain with the aligned Brand agencies.
"After a thorough but beneficial review, OMD emerged as the best partner to
assume the responsibility of handling Hershey's consolidated media buying. We
look forward to partnering with them and building our business with creative and
efficient solutions to media buying," said Wynn Willard, Sr. Vice President and
Chief Marketing Officer.
OMD's role as sole media buyer is a departure from Hershey's historical media
buying relationships, which involved separate AOR assignments by dayparts. The
new single point of contact for all media buying will enhance Hershey Foods'
ability to take advantage of cross-platform and bundled media deals from network
"Media consolidation is the right thing for Hershey," said Mike Wege, Vice
President, Portfolio Brands. "Volume aggregation within the media supply market,
process improvement opportunities, and optimal use of agency and Hershey
resources are just some of the many benefits we look forward to realizing from
"We are proud to expand our relationship with Hershey, and build on the three
decade partnership Hershey has had with DDB," said Joe Uva, President & CEO of
OMD Worldwide. "Hershey's decision to reinvent itself from a media buying
perspective is not only timely, it's necessary in the face of continued
consolidation by media owners and continued fragmentation of audiences."
OMD Worldwide (www.omd.com) is a leading global full service media company, with
over 80 offices in 68 cities and 45 countries, and over 4,500 employees
worldwide. OMD has a leadership position in all world regions and maintains more
top market positions than any global competitor.
Hershey Foods Corporation (NYSE: HSY) is the leading North American manufacturer
of quality chocolate and non-chocolate confectionery, chocolate- related grocery
products. Reese's(R) peanut butter cups, Hershey's(R) chocolate and chocolate
with almonds bars, Hershey's(R) Kisses(R) chocolates, Kit Kat(R) wafer bar,
Twizzlers(R) candy, Jolly Rancher(R) candy, Hershey's(R) cocoa, Hershey's(R)
syrup, Ice Breakers(R) chewing gum and mints, Care Free(R) chewing gum and
Bubble Yum(R) bubble gum are some of the company's most popular products.
SOURCE Hershey Foods Corporation
CONTACT: Judy Hogarth of Hershey Foods Corporation, +1-717-534-7631