Iconic Jolly Rancher Sweets Brand to Launch in India
Brand’s First Expansion Outside of North America Underscores Power of
Indian Confectionery Market
MUMBAI, India--(BUSINESS WIRE)--Dec. 5, 2013--
Hershey India Private Ltd., a wholly-owned subsidiary of The Hershey
Company (NYSE: HSY), today announced it will bring the iconic North
American sweets brand, Jolly Rancher™, to India, underscoring the
importance and strength of the growing Indian confectionery market.
India is the first international market for the Jolly Rancher
brand outside of North America in the brand’s 65-year history.
The Jolly Rancher brand is known for a unique combination of
sweet and tart fruity flavors that deliver a never before taste
experience to the consumer. Jolly Rancher Lollipops will be the
first Jolly Rancher candy introduced in India. The lollipops
offer a long lasting fruit-like taste experience that is distinct from
the typical lollipop currently available in India. The lollipops will
come in three flavors: Green Apple, Watermelon and Mango. Mango was
developed specifically for the India market. The three flavors were
tested with Indian consumers who gave them high scores for appeal and
delivering uniquely bold, fruity flavors.
“The Jolly Rancher brand is a perfect line of products for
sweets-loving consumers in India,” said Atul Razdan, General Manager,
Marketing, Sweets and Refreshments, for Hershey India. “We’ve tailored
our new Jolly Rancher products for India to appeal, specifically,
to local palates with bold, fruity flavors that are unlike any other
candy available in the market.”
Priced at Rs. 5 /- in India, Jolly Rancher Lollipops are
immediately available in select outlets in metropolitan cities. The
company is manufacturing the product in its Chittoor plant in India.
The launch of Jolly Rancher brand in India will contribute to The
Hershey Company’s focus on global growth. The Indian confectionery
market is one of the fastest-growing markets in the world with a strong
double-digit annual compound growth rate of about 18 percent.
Jolly Rancher is one of five brands that Hershey has identified
as “global brands” that will drive the company’s worldwide growth over
the next several years. It is also the first global brand from North
America to launch in India. The international expansion of Jolly
Rancher in India and other iconic Hershey brands around the world is
an integral part of Hershey’s global growth vision to achieve $10
billion in annual revenue by 2017.
About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest producer of quality
chocolate in North America and a global leader in chocolate and sugar
confectionery. Headquartered in Hershey, Pa., The Hershey Company has
operations throughout the world and approximately 14,000 employees. With
revenues of more than $6.6 billion, Hershey offers confectionery
products under more than 80 brand names, including such iconic brands as Hershey's,
Reese's, Hershey's Kisses, Hershey's Bliss,
Hershey's Special Dark, Kit Kat, Twizzlers, Jolly
Rancher and Ice Breakers. The company is focused on growing
its presence in key international markets such as China, Mexico and
Brazil while continuing to build its competitive advantage in the United
States and Canada.
For more than 100 years, The Hershey Company has been a leader in making
a positive difference in the communities where its employees live, work
and do business. Corporate Social Responsibility is an integral part of
the company’s global business strategy, which includes goals and
priorities focused on fair and ethical business dealings, environmental
stewardship, fostering a desirable workplace for employees, and
positively impacting society and local communities.
Hershey India Private Ltd. is a 100 percent Subsidiary of The Hershey
Company. Hershey India operates in multiple categories such as
confectionery and beverages. Hershey India has four Regional Sales
Offices in Mumbai, Delhi, Chennai and Kolkata. The organization has a
strong sale force of 500 people reaching to more than a million retail
outlets through 1,500 distributors spread across India. Hershey India
has an aggressive growth plan to bring strong product innovations, brand
building, and investments in improving capabilities drive growth in the
Food & Beverage space in India.
Source: The Hershey Company
The Hershey Company
Anna Lingeris, 1-717-534-4874