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BNY Mellon Shareowner Services
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Jersey City, NJ 07310
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www.bnymellon.com/shareowner/isd

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Investor Relations Contact Mark K. Pogharian
Vice President, Investor Relations
The Hershey Company
100 Crystal A Drive
P.O. Box 810
Hershey, PA 17033-0810
Phone: (800) 539-0261

Hershey street lamp

Halloween Treats from The Hershey Company Come Dressed up for the Spooky Season

More Than 50 Percent of Adults Enjoy Dressing Up for Halloween Too -
National Survey Reveals Hershey Chocolate Lovers Most Likely to Dress Themselves as a Vampire, Witch or Monster

HERSHEY, Pa., Sep 28, 2010 (BUSINESS WIRE) --

From pumpkin-shaped Reese's(R) Peanut Butter Cups to Hershey(R)'s Kisses(R) Brand Chocolates disguised in Halloween colors of silver, black and orange, Hershey treats are spook-tacularly festive this Halloween season. With more than 60 percent of consumers planning to pass out candy for Halloween 2010, Hershey has 'dressed up' classic favorites for the season and introduced new, frightfully delicious Halloween candy assortments to enchant trick-or-treaters and sweeten seasonal parties. More than 50 percent of adults enjoy dressing up for the holiday as well, and a national survey has revealed that Hershey's lovers are most likely to celebrate Halloween as a vampire, witch or monster.

The most popular Hershey's candies given to trick-or-treaters are Reese's Peanut Butter Cups (43%), Kit Kat(R) Wafer Bars (40%), Hershey(R)'s Milk Chocolate Bars (37%) and Hershey's Kisses Chocolates (27%). During the Halloween time of year, Hershey adds a costume-like twist to these classic favorites with Reese's Peanut Butter Pumpkins, Halloween Kit Kat Orange Snack Size Bars, Hershey(R)'s Miniatures (Hershey(R)'s Krackel(R) Bar, Hershey(R)'s Special Dark(R) Dark Chocolate, Hershey(R)'s Mr. Goodbar(R) Candy Bar and Hershey's Milk Chocolate) wrapped in orange, black, purple and lime-green foils and Hershey's Kisses Chocolates wrapped in orange, black and silver foils.

Hersheyoffers a wide array of new candy assortments perfect for trick-or-treaters, including:

  • NEW - Twizzlers(R) Assortment 120 Snack Size Pieces (Mini Bars Candy Strawberry, Pull n' Peel Candy Wildberry and Pull n' Peel Candy Green Apple)
  • NEW - Hershey's Cookies 'N' CrèmeJumbo Bag Snack Size Treats
  • NEW - Hershey's Chocolate Assortment with 100 Snack Size Pieces (Kit Kat Crisp Wafers, York Peppermint Patties, Hershey's Mr. Goodbar(R) Candy Bars, Reese's Pieces(R) Candy, Hershey's Chocolate Lollipops, Milk Duds(R) Candy, Jolly Rancher(R) Doubles Candy and Whoppers(R) Malted Milk Balls)
  • NEW - Hershey's Candy Assortment with 100 Snack Size Packages (Reese'sPieces Candy, Whoppers Malted Milk Balls, Milk Duds Candy and Jolly Rancher Lollipops)

Additional classic favorites for the season include:

  • Reese's Lovers 50 Snack Size Pieces (Reese's Peanut Butter Cups, Reese's Pieces Candy and Reese'sFast Break(R) Candy Bar)
  • Reese's Peanut Butter Pumpkins Jumbo Snack Size
  • Hershey's Seasonal Shapes Assortment with 50 Snack Size Packages (Hershey's Tombstone-shaped Moulded Bars in Milk Chocolate and Cookies 'N' Crème flavors, and Reese's Peanut Butter Pumpkins)
  • Harvest Hershey(R)'s Kisses(R) Brand Candy CornFlavored Candy
  • Harvest York(R) Peppermint Patties Pumpkin Shapes
  • York(R) Peppermint Batty

Can't decide how to "boo-tify" yourself for Halloween this year? According to a national survey conducted by The Hershey Company, personal candy preferences may provide insight into Halloween costume choices. According to the survey:

  • About 30 percent of Reese's Peanut Butter Cup, Kit Kat Wafer Bar and Hershey's Milk Chocolate lovers will do the monster mash this year as a vampire, witch or monster.
  • Fans of Twizzlers Twists may get the chance to show their dance moves as they twist the night away dressed in garb from the 1950s. More than 41 percent stated they plan to dress-up in period piece costumes from different eras of the 20th century.
  • Jolly Rancher lovers will most likely sport a cape on the holiday, as 23 percent expressed a desire to channel superhuman powers as their favorite superhero.

Hershey's seasonal offerings can be found at retailers nationwide. For more information on Hershey's Halloween products, as well as costume ideas, spooky screensavers, desktop wallpapers, delicious recipes, craft activities and party invitations, visit www.CelebrateWithHersheys.com.

For more information about The Hershey Company, visit www.hersheys.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6417378&lang=en

SOURCE: The Hershey Company

Anna Lingeris
The Hershey Company
717.534.4874
alingeris@hersheys.com
or
Stephanie Florence
JSH&A Public Relations
630.916.3042
stephanie@jsha.com