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May 21, 2013

Hershey to Launch Innovative Lancaster Brand in China

SHANGHAI--(BUSINESS WIRE)--May. 21, 2013-- The Hershey Company (NYSE: HSY): The new Lancaster products include three specially crafted flavors - Original Pure Nai Bei, Pure Nai Bei filled with Rich Nai Bei, and Pure Nai Bei filled with Strawberry. (Photo: The Hershey Company) First Global Brand Launch Outside the United States in Company History A New Milk Candy Experience for China’s Candy Lovers Today The Hershey Company (NYSE: HSY) announced it is launching an innovative new candy brand in China called “Lancaster™.” The new products will initially launch in three cities – Wuhan, Hangzhou and Chengdu – in June, followed by a wider distribution in 2014. The new brand marks a significant first for The Hershey Company: it’s the first time the company has launched a completely new brand outside the United States in its nearly 120-year history. It is also the...