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Hershey Revises 2007 Earnings Expectations

-- Higher dairy input costs adversely impacting 2007 outlook

-- Outlook for 2007 growth in net sales remains 3-4%, with diluted EPS from operations now expected to be 4-6%

-- 2007 expectations reflect the Company's continued commitment to increased consumer and customer investment

HERSHEY, Pa., May 10 /PRNewswire-FirstCall/ -- The Hershey Company (NYSE: HSY) today announced a revised earnings outlook for 2007 as a result of increasing dairy input costs.

"During 2007, the focus has been on restoring momentum within Hershey's US business. The key drivers are accelerating core brand growth, introducing innovative new products, and improving retail effectiveness. To deliver upon these goals, we've significantly increased the consumer and customer investment profile," said Richard H. Lenny, Chairman, President and Chief Executive Officer. "At the same time, we've made solid progress in broadening Hershey's geographic footprint through the pursuit of joint ventures in China and India, as well as beginning the transformation of our global supply chain. This transformation will yield a more cost-effective flexible network and create a margin profile that will enable strong investment in our future growth. We remain committed to these strategic priorities.

"While we've experienced some areas of improvement in the US business, we're not as far along as we need to be. In addition, within the past few weeks, the impact of higher dairy costs has significantly increased our cost profile for the remainder of the year.

"Therefore, to ensure that we maintain the levels of investment that are required to support our business objectives and are consistent with our goal of building shareholder value over the long-term, we're revising the 2007 expected growth in diluted earnings per share from operations to 4-6 percent. We expect net sales growth to remain in the 3-4 percent range," Lenny concluded.

"On April 20, 2007, the United States Department of Agriculture announced significant changes to the prices of dairy products effective immediately," said David J. West, Executive Vice President, Chief Operating Officer. "Recognition of the first-half impact of the 2007 revised outlook for dairy costs will have a disproportionate effect in the second quarter, resulting in diluted earnings per share from operations of $0.34 - $0.35. We expect year- over-year earnings performance to improve in the second half as increased brand investment, including a double-digit growth in advertising, translates into improved marketplace performance. Hershey's long-term expectations of net sales growth of 3-4 percent and growth in diluted earnings per share from operations of 9-11 percent remain in place. These goals will be achieved through a combination of strong marketplace performance and improved underlying profitability as the benefits are realized from the Global Supply Chain Transformation initiative," West concluded.

Note: In this release, Hershey has provided diluted earnings per share measures excluding certain items. These non-GAAP financial measures are used in evaluating results of operations for internal purposes. These non-GAAP measures are not intended to replace the presentation of financial results in accordance with GAAP. Rather, the Company believes exclusion of such items provides additional information to investors to facilitate the comparison of past and present operations. The aforementioned items relate to the Global Supply Chain Transformation plan announced in February 2007 and the 2005 business realignment initiatives recorded in 2005 and 2006. The Global Supply Chain Transformation plan will result in pre-tax charges and non-recurring project implementation costs of $525 million - $575 million. Total charges include project management and start-up costs of approximately $50 million. In 2007, the Company expects to record GAAP charges of about $270 million - $300 million, or $0.75 - $0.84 per share-diluted. Below is a reconciliation of GAAP and Non-GAAP items to the Company's earnings per share outlook:

                                              2006                2007
    Reported / Expected Diluted EPS          $2.34            $1.62 - $1.76
    Total Realignment Charges                $0.03            $0.75 - $0.84
    Diluted EPS from Operations*             $2.37
    Expected 4-6% Increase in diluted
     EPS from Operations*                                     $2.46 - $2.51

    *From operations, excluding business realignment and one-time costs.

    Safe Harbor Statement

This release contains statements which are forward-looking. These statements are made based upon current expectations which are subject to risk and uncertainty. Actual results may differ materially from those contained in the forward-looking statements. Factors which could cause results to differ materially include, but are not limited to: our ability to implement and generate expected ongoing annual savings from the initiatives to transform our supply chain and advance our value-enhancing strategy; changes in raw material and other costs and selling price increases; our ability to execute our supply chain transformation within the anticipated timeframe in accordance with our cost estimates; the impact of future developments related to the product recall and temporary plant closure in Canada in the fourth quarter of 2006, including our ability to recover costs we incurred for the recall and plant closure from responsible third-parties; pension cost factors, such as actuarial assumptions, market performance and employee retirement decisions; changes in our stock price, and resulting impacts on our expenses for incentive compensation, stock options and certain employee benefits; market demand for our new and existing products; changes in our business environment, including actions of competitors and changes in consumer preferences; changes in governmental laws and regulations, including taxes; risks and uncertainties related to our international operations; and such other matters as discussed in our Annual Report on Form 10-K for 2006.

SOURCE The Hershey Company

/CONTACT: Mark Pogharian, +1-717-534-7556, or Kirk Saville, +1-717-534-7641, both of The Hershey Company/

/Web site: http://www.hersheys.com /

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