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Hershey Announces First Quarter Results and Reaffirms 2007 Outlook

* Earnings per share from operations $0.51 diluted, in-line with year ago

* Progress made against long-term strategic initiatives

* Outlook reaffirmed for 2007, growth in net sales 3-4% and diluted EPS from operations 7-9%

HERSHEY, Pa., April 19 /PRNewswire-FirstCall/ -- The Hershey Company (NYSE: HSY) today announced sales and earnings for the first quarter ended April 1, 2007. Consolidated net sales were $1,153,109,000 compared with $1,139,507,000 for the first quarter of 2006. Net income for the first quarter of 2007 was $93,473,000, or $0.40 per share-diluted, compared with $122,471,000, or $0.50 per share-diluted, for the comparable period of 2006.

For the first quarters of 2007 and 2006, these results, prepared in accordance with generally accepted accounting principles ("GAAP"), include net pre-tax charges of $40.4 million and $1.7 million, or $0.11 and $0.01 per share, respectively. The 2007 charges are associated with the Global Supply Chain Transformation plan announced in February, while the 2006 charges relate to the completed business realignment initiatives announced in July 2005. Net income from operations, which excludes the net charges for the first quarters of 2007 and 2006, was $118,786,000, or $0.51 per share-diluted in 2007, compared with $123,686,000, or $0.51 per share-diluted in 2006.

First-Quarter Performance

"Results for the first quarter were essentially in-line with our expectations," said Richard H. Lenny, Chairman, President and Chief Executive Officer. "Net sales increased 1.2 percent, as we're building momentum behind our new products and continue to benefit from the growth in dark chocolate. Seasons and a rebound in Canada provided additional growth during the quarter. However, growth was adversely affected by slower single serve sales. This is being driven in part by marketplace performance that has not yet achieved desired levels. While we did experience an improvement in core brand takeaway, the residual impact of last year's limited editions and discontinued items resulted in only a 1.5 percent increase in measured takeaway. The price increase announced on April 4, 2007, had no impact during the quarter.

"Core brand growth is anticipated to accelerate as we move into the second half of the year. The combination of stronger consumer programming and more effective in-store support should deliver an improvement in retail takeaway and sales growth. Where brands have already received strong programming, the response has been solid. Specifically, investment in the Reese's franchise, including the recently launched Reese's Crispy Crunchy, resulted in an increase of over 5 percent in retail takeaway.

"New product platforms, including refreshment, premium and dark chocolate are well positioned to make meaningful contributions in 2007. Hershey's Cacao Reserve distribution is on track, and we'll continue to invest in trial driving initiatives to establish this brand. Cacao Reserve is the fastest growing new item at retail, with York Tins and Ice Breaker Sours Gum also ranked as top-10 new brands in the first quarter. These new products are consistent with our strategy of delivering a premium value proposition while extending Hershey's iconic brands.

"We made good progress against Hershey's major strategic initiatives. These will position the Company to achieve its long-term marketplace and financial goals. We recently announced that we entered into an agreement to create the Godrej Hershey Foods and Beverages Company joint venture in India. This followed the January announcement of an agreement to create a manufacturing joint venture with Lotte in China. Both of these initiatives will enable us to deliver profitable growth in high potential emerging markets. The Global Supply Chain Transformation plan is on track and progressing as expected.

Outlook

"As we look ahead to the balance of 2007, core brand investment, improved customer programming and innovative new products will enable the Company to meet its objectives with momentum building throughout the year. For the full year 2007, we expect net sales growth of 3-4 percent with diluted earnings per share from operations to increase in the 7-9 percent range," Lenny concluded.

Note: In this sales and earnings release, Hershey has provided income measures excluding certain items described above, in addition to net income determined in accordance with GAAP. These non-GAAP financial measures, as shown in the attached pro forma income statements, are used in evaluating results of operations for internal purposes. These non-GAAP measures are not intended to replace the presentation of financial results in accordance with GAAP. Rather, the Company believes exclusion of such items provides additional information to investors to facilitate the comparison of past and present operations. The aforementioned items relate to the Global Supply Chain Transformation plan announced in February 2007 and the 2005 business realignment initiatives recorded in 2005 and 2006. The Global Supply Chain Transformation plan will result in pre-tax charges and non-recurring project implementation costs of $525 million - $575 million. Total charges include project management and start-up costs of approximately $50 million. In 2007, the Company expects to record GAAP charges of about $270 million - $300 million, or $0.75 - $0.84 per share-diluted. Below is a reconciliation of GAAP and non-GAAP items to the Company's earnings per share outlook:

                                        2006          2007
    Reported / Expected Diluted EPS    $2.34      $1.70 - $1.83

    Total Realignment Charges          $0.03      $0.75 - $0.84

    Diluted EPS from Operations*       $2.37

    Expected 7-9% Increase in diluted             $2.54 - $2.58
    EPS from Operations*

    *From operations, excluding business realignment and one-time costs.


    Live Web Cast

As previously announced, the Company will hold a conference call with analysts today at 8:30 a.m. Eastern Time. The conference call will be web cast live via Hershey's corporate website http://www.hersheys.com. Please go to the Investor Relations section of the website for further details.

Safe Harbor Statement

This release contains statements which are forward-looking. These statements are made based upon current expectations which are subject to risk and uncertainty. Actual results may differ materially from those contained in the forward-looking statements. Factors which could cause results to differ materially include, but are not limited to: our ability to implement and generate expected ongoing annual savings from the initiatives to transform our supply chain and advance our value-enhancing strategy; changes in raw material and other costs and selling price increases; our ability to execute our supply chain transformation within the anticipated timeframe in accordance with our cost estimates; the impact of future developments related to the recent product recall and temporary plant closure in Canada including our ability to recover costs we incurred for the recall and plant closure from responsible third-parties; pension cost factors, such as actuarial assumptions, market performance and employee retirement decisions; changes in our stock price, and resulting impacts on our expenses for incentive compensation, stock options and certain employee benefits; market demand for our new and existing products; changes in our business environment, including actions of competitors and changes in consumer preferences; changes in governmental laws and regulations, including taxes; risks and uncertainties related to our international operations; and such other matters as discussed in our Annual Report on Form 10-K for 2006.

                             The Hershey Company
                 Summary of Consolidated Statements of Income
            for the periods ended April 1, 2007 and April 2, 2006
                   (in thousands except per share amounts)

                                                    First Quarter

                                                    2007        2006

    Net Sales                                 $1,153,109  $1,139,507

    Costs and Expenses:
       Cost of Sales                             739,078     707,365
       Selling, Marketing and Administrative     216,433     216,794
       Business Realignment Charge                27,545       3,331

       Total Costs and Expenses                  983,056     927,490

    Income Before Interest and Income Taxes
     (EBIT)                                      170,053     212,017
    Interest Expense, net                         28,255      25,203

    Income Before Income Taxes                   141,798     186,814
    Provision for Income Taxes                    48,325      64,343

    Net Income                                $   93,473  $  122,471

    Net Income Per Share - Basic - Common     $     0.42  $     0.52
                         - Basic - Class B    $     0.37  $     0.47
                         - Diluted            $     0.40  $     0.50

    Shares Outstanding  - Basic - Common         169,836     178,892
                        - Basic - Class B         60,816      60,818
                        - Diluted                233,708     243,147

    Key Margins:
       Gross Margin                                35.9 %      37.9 %
       EBIT Margin                                 14.7 %      18.6 %
       Net Margin                                   8.1 %      10.7 %



                             The Hershey Company
            Pro Forma Summary of Consolidated Statements of Income
            for the periods ended April 1, 2007 and April 2, 2006
                   (in thousands except per share amounts)

                                                   First Quarter

                                                   2007        2006


    Net Sales                                $1,153,109  $1,139,507

    Costs and Expenses:
       Cost of Sales                            729,219(a)  708,964(b)
       Selling, Marketing and Administrative    213,447(c)  216,794
       Business Realignment Charge                  ---(d)      ---(e)

       Total Costs and Expenses                 942,666     925,758

    Income Before Interest and Income Taxes
     (EBIT)                                     210,443     213,749
    Interest Expense, net                        28,255      25,203

    Income Before Income Taxes                  182,188     188,546
    Provision for Income Taxes                   63,402      64,860

    Net Income                                $ 118,786  $  123,686

    Net Income Per Share - Basic - Common     $    0.53  $     0.53
                         - Basic - Class B    $    0.48  $     0.48
                         - Diluted            $    0.51  $     0.51

    Shares Outstanding  - Basic - Common        169,836     178,892
                        - Basic - Class B        60,816      60,818
                        - Diluted               233,708     243,147

    Key Margins:
       Adjusted Gross Margin                      36.8 %      37.8 %
       Adjusted EBIT Margin                       18.3 %      18.8 %
       Adjusted Net Margin                        10.3 %      10.9 %

    (a) Excludes business realignment charge of $9.9 million pre-tax or $6.2
        million after-tax for the first quarter of 2007.
    (b) Excludes business realignment credit of $(1.6) million pre-tax or
        $(1.0) million after-tax for the first quarter of 2006.
    (c) Excludes business realignment and project implementation charges of
        $3.0 million pre-tax or $1.8 million after-tax for the first quarter
        of 2007.
    (d) Excludes business realignment charge of $27.5 million pre-tax or
        $17.3 million after-tax for the first quarter of 2007.
    (e) Excludes business realignment charge of $3.3 million pre-tax or $2.2
        million after-tax for the first quarter of 2006.



                             The Hershey Company
                         Consolidated Balance Sheets
                  as of April 1, 2007 and December 31, 2006
                          (in thousands of dollars)

    Assets                                               2007           2006

    Cash and Cash Equivalents                      $   60,483     $   97,141
    Accounts Receivable - Trade (Net)                 405,908        522,673
    Deferred Income Taxes                              59,649         61,360
    Inventories                                       664,703        648,820
    Prepaid Expenses and Other                         89,502         87,818

    Total Current Assets                            1,280,245      1,417,812

    Net Plant and Property                          1,611,323      1,651,300
    Goodwill                                          502,815        501,955
    Other Intangibles                                 139,284        140,314
    Other Assets                                      451,607        446,184

    Total Assets                                   $3,985,274     $4,157,565

    Liabilities and Stockholders' Equity

    Loans Payable                                  $  722,597     $  843,998
    Accounts Payable                                  198,147        155,517
    Accrued Liabilities                               405,327        454,023
    Taxes Payable                                      39,005             --

    Total Current Liabilities                       1,365,076      1,453,538

    Long-Term Debt                                  1,248,137      1,248,128
    Other Long-Term Liabilities                       520,617        486,473
    Deferred Income Taxes                             230,743        286,003

    Total Liabilities                               3,364,573      3,474,142

    Total Stockholders' Equity                        620,701        683,423

    Total Liabilities and Stockholders' Equity     $3,985,274     $4,157,565

SOURCE The Hershey Company

/CONTACT: Financial Contact: Mark Pogharian, +1-717-534-7556, or Media Contact: Kirk Saville, +1-717-534-7641/

/Web site: http://www.hersheys.com /

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