HERSHEY, Pa.--(BUSINESS WIRE)--Aug. 3, 2006--For nearly 80 years,
the classic combination of ingredients in Hershey's S'mores -
campfire-roasted marshmallows, crisp graham crackers and rich
Hershey's Milk Chocolate - has defined the campfire experience. With
National S'mores Day right around the corner on August 10, The Hershey
Company is helping consumers celebrate with new S'mores recipes,
exciting family crafts and tips on how to have "Some More" fun during
the remaining days of summer with a family fun website -
www.smoresfun.com.
The quintessential campfire treat, S'mores appear on menus of some
of the country's hottest restaurants and a few new ingredients have
been added since their first appearance in a Girl Scout handbook
published in 1927.
More and more families are bringing the campfire fun of S'mores
indoors by roasting marshmallows in fireplaces, toasting them on the
grill or melting treats in the microwave. It's a great way to recreate
the magic of a summertime campfire with kids year-round or on rainy
days.
Adding tasty ingredients to the original S'mores adds a bit more
fun to these nostalgic treats. Recipe additions include PB&J S'mores,
Rocky Road S'mores and Chocolate Banana S'mores. "By adding a few new
ingredients and a bit of creativity, families can personalize their
S'mores to their tastes," said Donna Erickson, Hershey's family fun
expert and author of Prime Time Together...with Kids and Fabulous
Funstuff for Families.
For families looking to update their campfire stories or for moms
searching for fun new summertime activities, www.smoresfun.com is a
great resource featuring creative recipes and fun S'mores trivia.
S'mores recipes also are featured in specially marked six-packs of
Hershey's Milk Chocolate bars nationwide.
In addition, The Hershey Company is offering consumers a chance to
enter the Hershey's Fun Family Time Sweepstakes. By visiting
www.smoresfun.com between now and September 6, 2006, families can
enter for the chance to win the ultimate Grand Prize - an outdoor
S'mores package including backyard camping gear for four, a backyard
fire pit and a complete S'mores kit. Additional details can be found
on the website or on specially marked six-packs of Hershey's Milk
Chocolate bars.
"With the warm summer weather and school out of session, National
S'mores Day is the perfect occasion to bring the family together with
fun nostalgic treats and outdoor activities," said Erickson.
"Hershey's S'mores are the perfect campfire treat, and gathering
together for stories and sing-alongs is a wonderful way to create
lasting memories."
About The Hershey Company
The Hershey Company (NYSE: HSY) is a leading snack food company
and the largest North American manufacturer of quality chocolate and
non-chocolate confectionery products. With revenues of over $4 billion
and more than 14,000 employees worldwide, The Hershey Company markets
such well-known brands as Hershey's, Reese's, Hershey's Kisses, Kit
Kat, Almond Joy, Mounds, Jolly Rancher, Twizzlers, Ice Breakers, and
Mauna Loa, as well as innovative new products such as Take 5 candy bar
and Hershey's Cookies. In addition to its traditional confectionery
products, Hershey offers a range of products specifically developed to
address the nutritional interests of today's health-conscious
consumer. These products include sugar-free Hershey's, Reese's and
York candies, and PayDay Pro energy bar. It also markets Hershey's
cocoa, Hershey's syrup and other branded baking ingredients, toppings
and beverages. In addition, Artisan Confections Company, a wholly
owned subsidiary of The Hershey Company, markets such premium
chocolate offerings as Scharffen Berger, known for its high-cacao dark
chocolate products, and Joseph Schmidt, recognized for its fine,
handcrafted chocolate gifts. Visit us at www.hersheynewsroom.com.
To view full electronic news release go to:
http://www.newswire1.net/NW2006/A_JSH_CH/JSHher0802/
CONTACT: For Hershey
Kristin Zanini, 630-932-9316
kristin@jsha.com
SOURCE: The Hershey Company
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