SAN FRANCISCO--(BUSINESS WIRE)--May 23, 2006--Ross Caulfield, 20, of Cazenovia, N.Y., shows a handful of wrappers he exchanged for a new Chrysler Crossfire Roadster in San Francisco on Tuesday, May 23, 2006 as part of Hershey's "Get It with WrapperCash" online auction powered by eBay. This marks the first of 12 cars The Hershey Company (NYSE:HSY) will auction off online for wrappers through October 31, 2006. The next Chrysler Crossfire will hit the "WrapperCash" online auction block at Hersheys.com on Thursday, May 25, 2006.

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    CONTACT: For The Hershey Company
             Deanna Killackey, 630-932-4242

    SOURCE: The Hershey Company