Fans Can Win Free Music Downloads,
VIP Concert Package, Autographed Merchandise
HERSHEY, Pa., May 17 /PRNewswire-FirstCall/ -- The Hershey Company today
announced an exciting consumer promotion related to its presenting sponsorship
of the long-awaited Tim McGraw and Faith Hill "Soul2Soul II" Tour 2006. This
concert event reunites the first couple of country music onstage for what are
currently more than 70 performances in more than 50 U.S. cities. The mega-tour
kicked off on April 21 in Columbus, Ohio, and arrives in Hershey for two sold-
out shows on June 17 and 18 and tours throughout the U.S. until early
September.
"The Hershey Company is excited to be the presenting sponsor for the Tim
McGraw-Faith Hill 'Soul 2 Soul II' tour," said Chris Baldwin, Senior Vice
President, President, U.S. Commercial Group. "Tim and Faith are very popular
with many of our key consumer groups and sponsoring this tour enables Hershey
to connect with their fans. Our All Access promotion will be sure to have fans
looking for their favorite Hershey items all summer long."
Hershey's Soul2Soul sponsorship features the "All Access Code" promotion.
Fans will receive codes inside specially marked Hershey's products to be used
online for free Tim and Faith music downloads, including an exclusive live
duet of the Grammy-winning song, "Like We Never Loved At All." Consumers also
can select up to eight additional songs as download choices.
There also will be an online sweepstakes for fans to enter for a chance to
win a trip to the tour's final show in Las Vegas or exclusive autographed
merchandise. Check out these and other exciting offers at
http://www.hersheys.com/timandfaith.
Tim McGraw and Faith Hill have sold more than 60 million albums and share
six Grammy Awards, 17 American Music Awards, 22 Country Music Association
Awards and 16 Academy of Country Music Awards, 11 number-one albums and more
than 35 number-one singles. The couple's "Soul2Soul" Tour 2000 marked one of
the music industry's most successful concert tours of the millennium. This
year's tour features a unique "in-the-round" set design that will bring fans
closer than ever to the live concert action.
About The Hershey Company
The Hershey Company (NYSE: HSY) is a leading snack food company and the
largest North American manufacturer of quality chocolate and non-chocolate
confectionery products. With revenues of over $4 billion and more than 13,000
employees worldwide, The Hershey Company markets such well-known brands as
Hershey's, Reese's, Hershey's Kisses, Kit Kat, Almond Joy, Mounds, Jolly
Rancher, Twizzlers, Ice Breakers, and Mauna Loa, as well as innovative new
products such as Take 5 and Hershey's Cookies. In addition to its traditional
confectionery products, Hershey offers a range of products specifically
developed to address the nutritional interests of today's health-conscious
consumer. These products include sugar-free Hershey's, Reese's and York
candies, and PayDay Pro. It also markets Hershey's cocoa, Hershey's syrup and
other branded baking ingredients, toppings and beverages.
In addition, Artisan Confections Company, a wholly owned subsidiary of The
Hershey Company, markets such premium chocolate offerings as Scharffen Berger,
known for its high-cacao dark chocolate products, and Joseph Schmidt,
recognized for its fine, handcrafted chocolate gifts. Visit us at
http://www.hersheynewsroom.com.
SOURCE The Hershey Company
-0- 05/17/2006
/CONTACT: Sue Karli of The Hershey Company, +1-717-534-7641/
/Web site: http://www.hersheys.com
http://www.hersheynewsroom.com /
(HSY)
CO: The Hershey Company
ST: Pennsylvania
IN: FOD MUS ENT LEI
SU:
DP
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0712 05/17/2006 08:55 EDT http://www.prnewswire.com
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