HERSHEY, Pa., Feb. 21 /PRNewswire-FirstCall/ -- Hershey's Chocolate World
attraction today held a private press tour showcasing the $5 million
renovation to its Great American Chocolate Tour Ride which will open on
April 1. Hershey's Chocolate World attraction also announced its "Got Cow
Names?" contest as part of its partnership with the Mid-Atlantic Dairy
Association.
Members of the press were given an exclusive look inside the tour and an
update on the progress of the project. The private press tour included a
sneak peek of the dynamic new packaging scene and a walk through a life-sized
barn that will feature three amazingly interactive and entertaining cows. The
cows, along with a friendly bull named Hef, will provide a fun and informative
look at how Hershey makes its delicious chocolate.
The "Got Cow Names?" contest gives Hershey's Chocolate World enthusiasts a
chance to name each of the three cows featured in the new Great American
Chocolate Tour Ride. One Grand Prize winner will be selected on April 1 at
the ride's grand opening. The winner will enjoy a getaway for a family of
four to Rocky Acre Farm Bed and Breakfast located in beautiful Lancaster
County, PA. For more information on the "Got Cow Names?" promotion, please
visit http://www.GotCowNames.com.
"We are thrilled to partner with the Mid-Atlantic Dairy Association as we
deliver a fun and informative look at how Hershey makes its delicious
chocolate," said Don Papson, Vice President, The Hershey Experience. "Milk is
an instrumental part of Hershey's famous chocolate and the 'Got Cow Names?'
contest lets consumers help bring Hershey's chocolate-making process to life
in an interactive and entertaining way."
Since opening in 1973, the chocolate-making tour has hosted more than
63 million visitors in its 33-year history, making Hershey's Chocolate World
attraction, with nearly 3 million visitors annually, the nation's most popular
corporate visitor center. Open daily, year-round, except Christmas Day, and
as always, the Chocolate Making Tour Ride is free of charge. Visitors can
also enjoy other activities including HERSHEY'S Factory Works Experience,
HERSHEY'S Really Big 3D Show, dining, shopping and tours of the town of
Hershey, PA.
About The Hershey Company
The Hershey Company (NYSE: HSY) is a leading snack food company and the
largest North American manufacturer of quality chocolate and non-chocolate
confectionery products. With revenues of over $4 billion and more than 13,000
employees worldwide, The Hershey Company markets such well-known brands as
Hershey's, Reese's, Hershey's Kisses, Kit Kat, Almond Joy, Mounds, Jolly
Rancher, Twizzlers, Ice Breakers, and Mauna Loa, as well as innovative new
products such as Take 5 and Hershey's Cookies. In addition to its traditional
confectionery products, Hershey offers a range of products specifically
developed to address the nutritional interests of today's health-conscious
consumer. These products include sugar-free Hershey's, Reese's and York
candies, and PayDay Pro. It also markets Hershey's cocoa, Hershey's syrup and
other branded baking ingredients, toppings and beverages. In addition,
Artisan Confections Company, a wholly owned subsidiary of The Hershey Company,
markets such premium chocolate offerings as Scharffen Berger, known for its
high-cacao dark chocolate products, and Joseph Schmidt, recognized for its
fine, handcrafted chocolate gifts. Visit us at
http://www.hersheynewsroom.com.
SOURCE The Hershey Company
-0- 02/21/2006
/CONTACT: Todd Kohr, +1-717-534-4006, or Stephanie Moritz,
+1-717-534-7641, both of The Hershey Company/
/Web site: http://www.hersheynewsroom.com
http://www.GotCowNames.com /
(HSY)
CO: The Hershey Company; Mid-Atlantic Dairy Association
ST: Pennsylvania
IN: FOD ENT AGR LEI TRA
SU: JVN
PD
-- PHTU029 --
5481 02/21/2006 10:21 EST http://www.prnewswire.com
|
