Feb 14, 2006 /PRNewswire-FirstCall via COMTEX News Network/ -- The Hershey Company
(NYSE: HSY) today announced that Dan Vucovich has been named Vice President,
Chief Customer Officer - U.S. Commercial Group. Vucovich, who joins Hershey
from Pepsi-Cola North America where he was Vice President, Business
Development, will be responsible for leading Hershey's selling and customer
service organization. He also will be responsible for developing breakthrough
solutions that drive profitable growth for U.S. and global customers. He will
report to Chris Baldwin, Senior Vice President, President U.S. Commercial
Group.
"Dan is an outstanding leader with a strong track record of driving growth
and market share gains across all major customer channels," Baldwin said. "He
excels at customer marketing, as well as at developing sales strategies and
partnering with customers. His broad experience across categories and business
systems will be invaluable as we build on the momentum Hershey has achieved in
the marketplace."
Commenting on his new position, Vucovich said, "I'm thrilled to be joining
a sales team that has delivered such superior results. Together, we'll
continue to build Hershey's selling capabilities and further capitalize on the
company's growth opportunities in both core confectionery and the broader
snack market."
In his role as Vice President, Business Development with Pepsi-Cola North
America, Vucovich was responsible for the company's national customer teams,
retail channel strategy and strategic sales plan. Prior to this, he was Vice
President, Marketplace Initiative Development. Vucovich also held a variety of
sales leadership positions at Frito-Lay, Inc., including serving as Vice
President, General Manager - Club Channel, Vice President, North Central
Region, Vice President Customer Delivery, and Area Vice President, Northern
California.
Vucovich has a Bachelor of Arts degree in economics from Northwestern
University in Evanston, Ill. and a Master of Management degree from
Northwestern's J.L. Kellogg Graduate School of Management.
Hershey formed its U.S. Commercial Group in 2005. The Group is responsible
for continuing to build Hershey's confectionery leadership while leveraging
its scale in the U.S. snack market.
About The Hershey Company
The Hershey Company (NYSE: HSY) is a leading snack food company and the
largest North American manufacturer of quality chocolate and non-chocolate
confectionery products. With revenues of over $4 billion and more than 13,000
employees worldwide, The Hershey Company markets such well-known brands as
Hershey's, Reese's, Hershey's Kisses, Kit Kat, Almond Joy, Mounds, Jolly
Rancher, Twizzlers, Ice Breakers, and Mauna Loa, as well as innovative new
products such as Take 5 and Hershey's Cookies. In addition to its traditional
confectionery products, Hershey offers a range of products specifically
developed to address the nutritional interests of today's health-conscious
consumer. These products include sugar-free Hershey's, Reese's and York
candies, and PayDay Pro. It also markets Hershey's cocoa, Hershey's syrup and
other branded baking ingredients, toppings and beverages. In addition, Artisan
Confections Company, a wholly owned subsidiary of The Hershey Company, markets
such premium chocolate offerings as Scharffen Berger, known for its high-cacao
dark chocolate products, and Joseph Schmidt, recognized for its fine,
handcrafted chocolate gifts. Visit us at http://www.hersheynewsroom.com.
SOURCE The Hershey Company
Stephanie L. Moritz of The Hershey Company, +1-717-534-7641
http://www.prnewswire.com
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