Colorful Candy-Coated Hershey's Kissables Offer an On-the-Go Way
to Enjoy a Classic Favorite!
HERSHEY, Pa., Nov. 17 /PRNewswire-FirstCall/ -- The Hershey Company today
introduced Hershey's Kissables candy, a new twist to a classic chocolate
favorite - Hershey's Kisses chocolates. Hershey's Kissables are miniature
candy-coated versions of one of the world's most recognizable brands. These
colorful, fun-able candies, blue, red, yellow, green, and orange, come in
convenient, single-serve packaging.
"Hershey's Kissables candies deliver the power of Kisses to new retail
channels, such as convenience stores, and the packaging means consumers can
enjoy them on-the-go, on any occasion," said Jay Cooper, Vice President,
Chocolate, The Hershey Company. "Hershey's Kissables candies bring this
iconic brand to new occasions and new retail outlets, and besides, they're
just plain fun-able."
Available in single-serve and take-home packages, Kissables candies will
be a hit with both consumers and retail customers. The launch of Hershey's
Kissables single-serve packaging will add a new dimension to the Kisses brand
presence within the growing convenience store segment. Hershey's Kissables
candies will be available across the globe - as they will also be launched in
Canada, Mexico, South America, and Asia.
In addition, Hershey's Kissables will take to the track at Daytona
International Speedway on February 18, 2006, as the sponsor of the season
opening 2006 NASCAR Busch Series - the Hershey's Kissables 300. The race will
feature a specially painted Hershey's Kissables Chevrolet fielded by Richard
Childress Racing and driven by Kevin Harvick.
About The Hershey Company
The Hershey Company (NYSE: HSY) is a leading snack food company and the
largest North American manufacturer of quality chocolate and non-chocolate
confectionery products. With revenues of over $4 billion and more than 13,000
employees worldwide, The Hershey Company markets such well-known brands as
Hershey's, Reese's, Hershey's Kisses, Kit Kat, Almond Joy, Mounds, Jolly
Rancher, Twizzlers, Ice Breakers, and Mauna Loa, as well as innovative new
products such as Take 5 and Hershey's Cookies. In addition to its traditional
confectionery products, Hershey offers a range of products specifically
developed to address the nutritional interests of today's health-conscious
consumer. These products include sugar-free Hershey's, Reese's and York
candies, as well as Hershey's SmartZone bars for people seeking balanced
nutrition. It also markets Hershey's cocoa, Hershey's syrup and other branded
baking ingredients, toppings and beverages. In addition, Artisan Confections
Company, a wholly owned subsidiary of The Hershey Company, markets premium
chocolate offerings, including Scharffen Berger, known for its high-cacao dark
chocolate products, and Joseph Schmidt, recognized for its fine, handcrafted
chocolate gifts. Visit us at http://www.hersheys.com.
SOURCE The Hershey Company
-0- 11/17/2005
/CONTACT: Sue Karli, The Hershey Company, +1-717-534-7631,
skarli@hersheys.com; or Maruta Bergmanis, +1-312-836-2900, marutab@domehk.com,
for The Hershey Company/
/Web site: http://www.hersheys.com /
(HSY)
CO: The Hershey Company; NASCAR; Richard Childress Racing
ST: Pennsylvania, Florida
IN: FOD REA SPT
SU: PDT
MZ
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3662 11/17/2005 14:52 EST http://www.prnewswire.com
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