HERSHEY, Pa., Oct. 31 /PRNewswire-FirstCall/ -- The Hershey Company
announced it is sponsoring the season opening 2006 NASCAR Busch Series race at
Daytona International Speedway (DIS) on February 18, 2006. Hershey's Kissables
candy, the newest member of the Hershey family of products, is proud to
sponsor the Hershey's Kissables 300 race - the premier Busch series race of
the 2006 racing season. The Hershey's Kissables 300 will feature a specially-
painted No. 29 Hershey's Kissables Chevrolet fielded by Richard Childress
Racing and driven by Kevin Harvick.
Hershey's Kissables, miniature Kisses coated with a colorful candy shell,
is the perfect on-the-go product. Available in both single-serve and take-home
packages, Kissables will be a hit with both consumers and retail customers.
The launch of Hershey's Kissables single-serve packaging will add a new
dimension to the Kisses brand presence within the growing convenience store
segment. Hershey's Kissables will also launch in Canada and Mexico before the
end of the year.
"We look forward to sharing the excitement of the Hershey's Kissables new
product launch with race fans during the most famous race weekend in sports,"
said Jay Cooper, Vice President, Chocolate, The Hershey Company.
"We are excited about connecting with our loyal NASCAR fans and
introducing them to our outstanding brands and new products with the leaders
in the sport: Daytona International Speedway, Richard Childress Racing, and
one of the most exciting drivers - Kevin Harvick," added Bob Goodpaster, Vice
President, Integrated Business Intelligence and Marketing Services, The
Hershey Company.
"It's going to be awesome driving the No. 29 Hershey's Kissables Chevrolet
during the Hershey's Kissables 300," Harvick said. "This is the third year
that The Hershey Company has given me the opportunity to drive a specially-
painted car during one of the most famous weekends in racing.
The Busch Series race at Daytona is always very exciting, and I'll do my
best to bring the Hershey Kissables Chevy into victory lane," continued
Harvick.
About The Hershey Company
The Hershey Company (NYSE: HSY) is a leading snack food company and the
largest North American manufacturer of quality chocolate and non-chocolate
confectionery products. With revenues of over $4 billion and more than 13,000
employees worldwide, The Hershey Company markets such well-known brands as
Hershey's, Reese's, Hershey's Kisses, Kit Kat, Almond Joy, Mounds, Jolly
Rancher, Twizzlers, Ice Breakers, and Mauna Loa, as well as innovative new
products such as Take 5 and Hershey's Cookies. In addition to its traditional
confectionery products, Hershey offers a range of products specifically
developed to address the nutritional interests of today's health-conscious
consumer. These products include sugar-free Hershey's, Reese's and York
candies, as well as Hershey's SmartZone bars for people seeking balanced
nutrition. It also markets Hershey's cocoa, Hershey's syrup and other branded
baking ingredients, toppings and beverages. In addition, Artisan Confections
Company, a wholly owned subsidiary of The Hershey Company, markets premium
chocolate offerings, including Scharffen Berger, known for its high-cacao dark
chocolate products, and Joseph Schmidt, recognized for its fine, handcrafted
chocolate gifts. Visit us at http://www.hersheys.com.
PHOTO AVAILABLE UPON REQUEST
SOURCE The Hershey Company
-0- 10/31/2005
/CONTACT: Sue Karli of The Hershey Company, +1-717-534-7631, or
+1-717-215-2770/
/Web site: http://www.hersheys.com/
(HSY)
CO: The Hershey Company; NASCAR Busch Series
ST: Florida, Pennsylvania
IN: ENT FOD SPT
SU: PDT
DS-JS
-- CLM504 --
2139 10/31/2005 09:21 EST http://www.prnewswire.com
|
