Kevin Harvick to Drive 'Twizted' No. 21 Chevrolet in Richmond

HERSHEY, Pa., May 13 /PRNewswire-FirstCall/ -- Twizzlers, America's favorite chewy twist candy product, has gone "Twizted" with the introduction of Twizzlers Twizted Berry and Twizted Paradise Pull-n-Peel candy. The new Twizted product offers consumers multiple colors and flavors in each piece: Twizzlers Twizted Berry Pull-n-Peel contains strands of blue raspberry, berry cherry, and berry grape; Twizzlers Twizted Paradise combines strawberry, punch and orange flavored strands.

Racecar driver Kevin Harvick will help introduce the new Twizzlers product when he gets behind the wheel of a specially painted Twizzlers Twizted No. 21 Chevrolet for the Funai 250 NASCAR Busch race at Richmond International Speedway on Friday, May 13, 2005.

"I think driving the Twizzlers Twizted No. 21 Chevy on Friday the 13th will be a lot of fun," said Harvick. "After all, 'twizted' is a good word to describe what can happen on the track in any race, especially in Richmond."

Harvick's racing record in Richmond is anything but "twizted." In fact, out of eight starts, he has one win, five top-5 and six top-10 finishes, has led 145 laps and completed 99.8 percent of laps in the races he's driven at Richmond Speedway.

Twizzlers Twizted is available in 2-ounce candy bar size packs for approximately $.59 and in 11-ounce take home bags for approximately $1.79.

About The Hershey Company

The Hershey Company (NYSE: HSY) is a leading snack food company and the largest North American manufacturer of quality chocolate and non-chocolate confectionery products. With revenues of over $4 billion and more than 13,000 employees worldwide, Hershey markets such well-known brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Almond Joy, Mounds, York, Jolly Rancher, Twizzlers, and Ice Breakers as well as innovative new products such as Swoops and Hershey's S'mores. In addition to its traditional confectionery products, Hershey offers a variety of snack products to consumers, including Hershey's Cookies, Mauna Loa macadamia nuts, and Hershey's Snack Barz. Hershey also provides a range of products specifically developed to address the nutritional interests of today's health-conscious consumer. These products include sugar-free Hershey's, Reese's and York candies as well as Hershey's SmartZone bars for people seeking balanced nutrition. It also markets Hershey's cocoa, which is a natural source of antioxidants, Hershey's syrup and other branded baking ingredients and toppings. Visit us at http://www.hersheynewsroom.com.

SOURCE  The Hershey Company
    -0-                             05/13/2005
    /CONTACT:  Sue Karli of The Hershey Company, +1-717-534-7631 or Stacie
Cooper of Keystone Marketing, +1-336-998-2500, for The Hershey Company/
    /Web site:  http://www.hersheys.com
                http://www.hersheynewsroom.com/
    (HSY)

CO:  The Hershey Company
ST:  Pennsylvania
IN:  FOD SPT
SU:  PDT

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1535 05/13/2005 08:54 EDT http://www.prnewswire.com