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Hershey Foods Corporation Pledges $500,000 to Fund Scholarship Program With the United Negro College Fund

FAIRFAX, Va., Nov. 11 /PRNewswire-FirstCall/ -- Hershey Foods Corporation (NYSE: HSY), a leading snack food marketer and the largest North American confectionery company, today announced a $500,000 donation to the United Negro College Fund (UNCF) to establish the UNCF/Hershey Foods Scholarship. The fund will benefit minority students from the Harrisburg, Lancaster and Lebanon, Pennsylvania school districts. In 2005, Hershey Foods will contribute $100,000 as part of a five-year, $500,000 commitment to UNCF.

"Hershey Foods Corporation is proud to support the United Negro College Fund and its longstanding mission of promoting academic excellence," said Richard H. Lenny, Chairman, President and Chief Executive Officer, Hershey Foods Corporation. "This underscores our commitment to the community and our support of higher education. We're pleased to provide financial assistance to help students achieve their educational and career goals."

UNCF President and CEO Dr. Michael L. Lomax considers Hershey Foods' support "an exceptional display of social responsibility that will hopefully influence other businesses to invest in higher education." Both Hershey Foods and UNCF are optimistic about the partnership and expanding the UNCF's presence in Pennsylvania.

The Hershey Foods grant will be available in Fall of 2005 for Pennsylvania residents attending one of UNCF's 38 member colleges, or any Pennsylvania state institution. Hershey Foods anticipates the contribution will provide scholarships to approximately 20 students, with awards ranging up to $5,000 each. This exciting program will afford representatives of selected school districts an opportunity to work with UNCF on establishing community advisory committees to review and recommend scholarship recipients.

The United Negro College Fund (UNCF) is the nation's largest, oldest, most successful and most comprehensive minority higher education assistance organization. UNCF provides operating funds and technology enhancement services for 38 member historically black colleges and universities, scholarships and internships for candidates at nearly 900 institutions and faculty and administrative professional training. Visit us at http://www.uncf.org.

About Hershey Foods Corporation

Hershey Foods Corporation (NYSE: HSY) is a leading snack food company and the largest North American manufacturer of quality chocolate and non-chocolate confectionary products, with revenues of over $4 billion and more than 13,000 employees worldwide. The company markets such well-known brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Almond Joy, Mounds, York, Jolly Rancher, Twizzlers ,and Ice Breakers as well as innovative new products such as Swoops and Hershey's S'mores. In addition to its traditional confectionery products, Hershey offers a range of products specifically developed to address the nutritional interests of today's health-conscious consumer. These products include sugar-free Hershey's, Reese's and York candies, as well as Hershey's SmartZone bars for people seeking a balanced diet. It also markets Hershey's cocoa, Hershey's syrup and other branded baking ingredients, toppings and beverages. Visit us at http://www.hersheynewsroom.com.

SOURCE  Hershey Foods Corporation
    -0-                             11/11/2004
    /CONTACT:  Ayanna Canty, United Negro College Fund, +1-703-205-3510,
Ayanna.Canty@uncf.org; or Judy Hogarth, Hershey Foods Corporation,
+1-717-534-7631, jhogarth@hersheys.com/
    /Web site:  http://www.uncf.org /
    /Web site:  http://www.hersheys.com
                http://www.hersheynewsroom.com /
    (HSY)

CO:  Hershey Foods Corporation; United Negro College Fund
ST:  Pennsylvania, Virginia
IN:  FOD EDU HED
SU:  BLK

FB 
-- PHTH003 --
9909 11/11/2004 08:17 EST http://www.prnewswire.com
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