HERSHEY, Pa., April 2 /PRNewswire-FirstCall/ -- There will be a new look inside the Reese's No. 21 Chevrolet when it takes to the track during the O'Reilly 300 Busch Series race at Texas Motor Speedway on April 3, 2004. Clint Bowyer, a NASCAR newcomer, will be behind the wheel for his first Busch Series start.

Bowyer joins the Reese's racing team in 2004 after achieving success as a NASCAR Dodge Weekly Series champion. He will be sharing the driver's seat of the No. 21 Reese's Chevrolet throughout the season with current points leader Kevin Harvick.

"Clint's been really good and really fast in every test and project we've had him do since the end of last year," said Richard Childress, Owner, Richard Childress Racing. "We're really confident in what he's doing and have every reason to believe that he's going to have a great run when he makes his debut in the No. 21 Reese's Chevrolet next week at Texas Motor Speedway."

"We're really excited to have Clint join the Reese's racing team," said Alex Corcoran, Marketing Manager, Reese's Brand, Hershey Foods. "Clint is a terrific, young driver, who we expect to do big things for Reese's racing this year."

I'm so glad Texas is finally here, and I get my shot at driving the Reese's Chevrolet," Bowyer said. "I'm so thankful to Richard Childress and Hershey Foods for giving me this chance; I can't wait to get there." According to Bowyer, "I've been going to the track every week, watching and learning from Kevin. It's really hard to go each week, and not be able to sit in the race car."

Bowyer will drive the Reese's No. 21 car in 14 Busch Series races this year which will allow him to compete for the Busch Series Raybestos Rookie of the Year title.

Reese's peanut butter cups, the number-one selling candy in America, delivers the perfect combination of creamy Reese's peanut butter covered in delicious chocolate - Get lost in a Reese's.

About Hershey Foods Corporation

Hershey Foods Corporation (NYSE: HSY) is the leading North American manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products. Some of the company's most popular products include Hershey's(R) chocolate and chocolate with almonds bars, Hershey's(R) Kisses(R) brand chocolates, Reese's(R) peanut butter cups, Jolly Rancher(R) and Twizzlers(R) candies, Hershey's(R) cocoa, and Hershey's(R) syrup. The company also is a market leader in the gum and mint category with such well-known brands as Ice Breakers(R), Breath Savers(R), and Bubble Yum(R).

SOURCE Hershey Foods Corporation
/CONTACT: Sue Karli, Hershey Foods, +1-717-534-7631, skarli@hersheys.com;
or Chip Williams, Keystone Marketing, +1-336-778-2308,
cwilliams@keystonemarketing.net/