Beginning February 10 through February 14, viewers should tune-in to Wheel of Fortune's "Sweetheart's Week." Following the show, viewers can log on to www.wheeloffortune.com to submit their entry with that evening's Bonus Round Puzzle. Viewers will have until 5 p.m., EST, the following day to submit a completed entry form.

There are five daily grand prizes that each include: a 2003 Mercedes-Benz 230 SLK sports car, a 5-day, 4-night romantic destination trip for two to either Paris, Hawaii, or the Mexican Riviera along with $500 spending money.

In addition, each night there will be five first prizes, a Sony 32" Plasma WEGA Flat Panel TV as well as 50 second prizes, a Hershey's Valentine's Day gift Baskets filled with Hershey's products valued at $100.

"Hershey's Hugs & Kisses and Wheel of Fortune are great American brands," said executive producer Harry Friedman. "We are delighted that this partnership will again make it possible for millions of American viewers to get a taste of the sweet life just from watching Wheel."

"This is a 'big money' win for Wheel watchers and Hershey's Kisses lovers," said Don Gates, Director of Marketing, Hershey Foods Corporation. "All across the country, Americans can enjoy the big taste of little Hershey's Kisses and enter to win prizes in this exciting sweepstakes."

Additionally, on February 9, 54 million readers will find entry instructions on Hershey's Kisses advertisements in the Sunday supplement of select newspapers, with additional advertisements in the February 10 (on newsstands beginning Thursday, February 6, 2003) issues of TV Guide, People and Entertainment Weekly. Additionally, viewers may enter via "Wheel of Fortune Hershey's HUGS & KISSES Sweepstakes" in-store tear pads found at participating retailers.

Wheel of Fortune is the #1 program in the history of syndicated television and this year it marks its 20th season in syndication. It is seen by 18 million viewers each evening in the U.S. and 100 million weekly viewers worldwide. Wheel of Fortune is produced by Sony Pictures Television, a Sony Pictures Entertainment company, and distributed worldwide by King World Productions, Inc.

Sony Pictures Television is a Sony Pictures Entertainment company. SPE's global operations encompass motion picture production and distribution, television programming and syndication, worldwide channel investments, home video acquisition and distribution, operation of studio facilities, development of new entertainment products, services and technologies, and distribution of filmed entertainment in 67 countries.

Sony Pictures Digital (SPD), an operating unit of Sony Pictures Entertainment (SPE), overseas the activities of SPE's digital production and online assets including Sony Pictures Animation, Sony Pictures Imageworks, Sony Online Entertainment, Sony Pictures Digital Networks Division which includes SoapCity, Screenblast, the studio's online promotional arm, SPIN, and the UK interactive television service GoPlayTV. SPDE focuses on three areas: 1) producing and developing visual effects and digital character animation; 2) developing new forms of online content, games and interactive programming; and 3) leading SPE's efforts to provide online, open-access video-on-demand, interactive and wireless entertainment.

Hershey's Kisses chocolates were first introduced in 1907. Manufactured at both the Hershey, Pa., and the Oakdale, Calif., plants, Hershey has the capacity to make up to 33 million Hershey's Kisses a day. In 1993, Hershey's Hugs chocolates - Hershey's Kisses hugged by white chocolate, were introduced. Hershey's Kisses chocolates are the leader and single most popular product in the marketplace during the Valentine season.

Hershey Foods Corporation (NYSE: HSY) is the leading North American manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products. Some of the company's most popular products include HERSHEY(R)'S chocolate and chocolate with almonds bars, HERSHEY(R)'S KISSES(R) chocolates, REESE'S(R) peanut butter cups, JOLLY RANCHER(R) and TWIZZLERS(R) candies, HERSHEY(R)'S cocoa, and HERSHEY(R)'S syrup. The company also is a market leader in the gum and mint category with such well-known brands as ICE BREAKERS(R), BREATH SAVERS(R), and BUBBLE YUM(R).

SOURCE Wheel of Fortune; Hershey Foods Corporation

CONTACT: Amy Prenner of Wheel of Fortune, +1-310-244-6286, or Judy Hogarth of Hershey Foods Corporation, +1-717-534-7216