| HERSHEY, Pa., Feb 3, 2003 /PRNewswire-FirstCall via COMTEX/ -- Sweethearts Can Log Onto www.hersheyshappiness.com Just in Time for Valentine's Day Confection meets
affection at www.hersheyshappiness.com. Just in time for Valentine's Day,
Hershey Foods Corporation (NYSE: HSY) has teamed up with cupid to launch
www.hersheyshappiness.com, a new Web site for HERSHEY'S chocolate lovers
everywhere.
The site is an extension of the recent HERSHEY bar advertising campaign, which
features chocolate lovers expressing their happiness associated with a HERSHEY
bar. With the HERSHEY'S Happiness Web site, chocolate lovers can now share their
happiness with others.
"One of our primary goals for the site was to stick to a fun, playful and
extremely user-friendly format consistent with the look, feel and simplistic
message of our advertising campaign," said Chris Lansing, Vice President,
Flagship Brands at Hershey Foods Corporation. "We have created this Web site to
serve as the ideal interactive forum for Hershey fans."
Sweet treats on the Web site include:
- Love Letter Generator: It's easy to share your thoughts with someone
you love. Just customize our love letter with the pull-down
phrases, then enter an e-mail address and your heartfelt message is
on the way.
- Sweetest Office Sweepstakes: Enter to win a year's supply of
HERSHEY'S chocolate for your office.
- Quiz: Which HERSHEY'S chocolate matches your personality? Each has
its own personality, its own style - just like you. So take the
quiz and find out if you're most like the HERSHEY'S SPECIAL DARK
chocolate bar, HERSHEY'S chocolate bar with almonds, MR. GOODBAR
chocolate bar, or the original HERSHEY'S chocolate bar.
- Sweet Screens: Bring HERSHEY'S Happiness to your desktop with fun
downloadable screensavers
- HERSHEY'S Gift Ideas: Send the chocolate lovers in your life
something he or she will never forget: a 3-lb. HERSHEY'S milk
chocolate bar inscribed with your personal message, which is
handwritten by our professional chocolate decorators. Or express
your love for chocolate with funky t-shirts with great slogans such
as "Legal in all 50 states" and "May cause attitude adjustment."
There's even an adorable one for babies, with the line "I'm
drooling."
- Sweet Treats: Click on links to mouthwatering recipes that give you
even more ways to find happiness with HERSHEY'S products.
To view Hershey's new Web site and get a taste for the sweetest experience in
chocolate, please visit our site at www.hersheyshappiness.com.
SOURCE Hershey Foods Corporation
CONTACT: Judy Hogarth of Hershey Foods, +1-717-534-7216, or Julie Safer
of Edelman, +1-212-704-8132, for Hershey Foods
URL: http://www.hersheys.com
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