-- Hershey Foods Encourages Consumers to 'Get Them While They're Still in Season (TM)'-- HERSHEY, Pa., Nov 4, 2002 /PRNewswire-FirstCall via COMTEX/ -- For millions of
people, the joy of the holiday season means unwrapping something special that
only comes along once a year. This holiday season promises to be a little more
special when HERSHEY'S KISSES chocolates -- for the first time in its 95-year
history -- unwraps its Limited Edition KISSES Mint Chocolates.
'Tis the Season to Be Minty
Beginning November 1st the new KISSES Mint Chocolates will be "in season" at
major supermarkets, drugstores and mass merchandisers across the country. In
keeping with the holiday season, the KISSES Mint Chocolates will feature
silver-and-green-checkered foil wrapping and a plume with the word "Mint" in
green lettering. The seasonally decorated 12-oz. bags will retail for
approximately $2.50.
"Consumers have consistently informed us that they are always on the lookout for
new KISSES flavors," said Don Gates, Director, KISSES Franchise at Hershey Foods
Corporation. " Limited Edition KISSES Mint Chocolates have the same great, milk
chocolate taste that consumers have come to expect in a HERSHEY'S KISSES
chocolate, plus a smooth, creamy, minty flavor that promises to add a little
'jingle' to the holiday season."
Hershey is supporting the launch, aimed at women 18-40 with children, with an
extensive print advertising campaign -- featuring an individual HERSHEY'S KISSES
Mint Chocolate with the copy "'Tis the season to be minty," and a 12 oz. bag
below with a call-to-action encouraging consumers to, "Get them while they're
still in season.(TM)"
The ad will appear in magazines including Better Homes & Gardens, Rosie, Martha
Stewart Living, Bon Appetit, Family Fun, Parenting, US Weekly, People and TV
Guide. Additionally, the world-famous HERSHEY'S KISSMOBILE cruiser -- which
features three oversized versions of HERSHEY'S famous candies, a HERSHEY'S
KISSES chocolate, a HUG'S chocolate and a HERSHEY'S KISSES mint chocolate --
will distribute free samples on its tour across the country.
About Hershey
Hershey Foods Corporation (NYSE: HSY) is the leading North American manufacturer
of quality chocolate and non-chocolate confectionery and chocolate-related
grocery products. Some of the company's most popular products include HERSHEY'S
milk chocolate and milk chocolate with almonds bars, HERSHEY'S KISSES
chocolates, REESE'S peanut butter cups, JOLLY RANCHER and TWIZZLERS candies,
HERSHEY'S cocoa, and HERSHEY'S syrup. The company also is a market leader in the
gum and mint category with such well-known brands as ICE BREAKERS, BREATH
SAVERS, and BUBBLE YUM.
SOURCE Hershey Foods Corporation
CONTACT: Judy Hogarth of Hershey Foods Corporation, +1-717-534-7631, or
jhogarth@hersheys.com; or Julie Safer of Edelman PR Worldwide,
+1-212-704-8132, or julie.safer@edelman.com, for Hershey Foods Corporation
(HSY)
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