Houses with Black Shutters Give Out More Kit Kat Wafer
Bars –
Hershey National Survey Reveals the Tricks
for Planning Trick-or-Treat Routes
HERSHEY, Pa.--(BUSINESS WIRE)--Oct. 7, 2009--
With 96 percent of Halloween shoppers planning to purchase candy this
season1, Hershey has brewed up new ‘spook-tacular’ Halloween
treats to excite trick-or-treaters and sweeten seasonal parties and
candy dishes. Nine out of 10 people hand out snack-size
candy2, so Hershey
has introduced new assortments of its snack-size treats dressed in
themed shapes and colorful wrappers that will have trick-or-treaters
howling for more. From pumpkin-shaped Reese’s®
Peanut Butter Cups to assorted Hershey®’s
Miniatures in festive foils, Hershey treats offer something for
every ghost, ghoul and goblin celebrating the season. Plus, Hershey is
helping trick-or-treaters satisfy their sweet tooth through an insider’s
guide to which houses will hand out their favorite Hershey treats this
Halloween.
Putting the ‘Treat’ in Trick-or-Treat
Add a twist on a classic favorite with new Snack
Size Hershey’s Kisses® Brand Milk Chocolates. For the first
time in its 102-year history, the iconic chocolate treat is available in
trick-or-treat packages each containing three individually wrapped Hershey’s
Kisses Chocolates. Reese’s Peanut Butter Cups, the most
popular Hershey candy given to trick-or-treaters2,
introduces bags of Snack
Size Reese’s Peanut Butter Pumpkins. Chocolate and peanut
butter lovers can now enjoy this perfectly tasty combination in
festive-shaped, snack-size treats.
To make Halloween shopping eerily easy this season, Hershey
offers a wide array of new candy
assortments at retail, including:
-
NEW – Hershey’s Chocolate Assortment with 28 Snack Size
Packages (Hershey’s Kisses Brand Milk Chocolates, Reese’s
Peanut Butter Cups, Milk Duds® Candy and Hershey’s
Cookies ‘n’ Crème Bars)
-
NEW – Hershey’s Seasonal Shapes Assortment with 50 Snack
Size Packages (Hershey’s Tombstone-shaped Moulded Bars in
Milk Chocolate and Cookies ‘n’ Crème flavors, and Reese’s
Peanut Butter Pumpkins)
-
NEW – Hershey’s Candy Assortment with 100 Snack Size Pieces (Reese’s
Pieces® Candy, Hershey’s Chocolate Lollipops, Milk Duds Candy,
Jolly Rancher® Doubles Candy, Whoppers® Malted Milk
Balls and Twizzlers® Rainbow Twists)
-
NEW – Hershey’s Candy Assortment with 125 Snack Size Packages
(Reese’s Peanut Butter Cups, Whoppers Malted Milk Balls, Hershey’s
Cookies ‘n’ Crème Bars, Almond Joy® Candy Bars and Heath®
Milk Chocolate English Toffee Bars)
-
NEW – Frightfully FunTM Snack Size
Assortment (Twizzlers Rainbow Twists, Twizzlers® Pull-N-Peel®
Green Apple, Jolly Rancher Lollipops, Jolly Rancher
Doubles Candy and Good & Fruity®)
-
NEW – Good & Plenty®, Good & Fruity Snack
Size Assortment
-
NEW – Hershey’s Monster MixTM Snack
Size Assortment (Hershey’s Chocolate Lollipops, Jolly
Rancher Doubles Candy, Whoppers Malted Milk Balls, Milk
Duds Candy, Twizzlers Strawberry Mini-Bars and Jolly
Rancher Cherry Hard Candy Stix)
-
NEW – Nuts & More Nuts Assortment with 28 Snack Size Packages (Hershey’s
Mr. Goodbar®, Almond Joy Candy Bars, Hershey’s Milk
Chocolate with Almonds and PayDay® Peanut Caramel Bars)
-
All Time Greats® Assortment with 100 Snack Size
Packages (Kit Kat Wafer Bars, Whoppers Malted Milk
Balls, Reese’s Peanut Butter Cups and Hershey’s Milk
Chocolate Bars)
Trick-or-Treating Tricks of the Trade
To help trick-or-treaters
map their routes this Halloween,
Hershey conducted a national survey to find out which houses were
handing out their favorite Hershey
treats. Following are some “tricks” to increase the odds of
receiving desired “treats”:
-
Houses with black shutters are 77 percent more likely to hand out Kit
Kat Wafer Bars and trick-or-treaters have a 37 percent greater
chance of scaring up a Kit Kat Wafer Bar from a ranch house².
-
Reese’s
Peanut Butter Cup lovers should forego ranch houses and opt
instead to ring the bell of two-story houses where they’ll have a 26
percent greater chance of receiving the perfect combination of
chocolate and peanut butter².
-
Knock on brown doors if seeking Hershey’s
Milk Chocolate Bars. Trick-or-treaters have a 32 percent greater
chance of receiving a Hershey’s Milk Chocolate Bar from homes
with brown doors².
‘Boo-tiful’ Candy Décor
Hershey also helps celebrate the season with treats adorned in festive
foils to spruce-up home and office candy dishes. Debuting are Halloween
Hershey’s Kisses Brand Milk Chocolates and Halloween
Reese’s Miniatures Milk and Dark Chocolate Assortment,
each individually wrapped in orange and black foils. Also new is Halloween
Hershey’s Miniatures in purple, lime green, orange and
black wrappers, adding a frightfully fun touch to seasonal décor.
Hershey’s seasonal offerings can be found at retailers nationwide. For
more information on Hershey
Halloween products, as well as costume
ideas, spooky
screensavers, desktop
wallpapers, delicious
recipes, craft
activities and party
invitations, visit www.TrickorTreats.com.
About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest producer of quality
chocolate in North America and a global leader in chocolate and sugar
confectionery. Headquartered in Hershey, Pa., The Hershey Company has
operations throughout the world and more than 12,000 employees. With
revenues of more than $5 billion, Hershey offers such iconic brands as Hershey’s,
Reese’s, Hershey’s Kisses, Kit Kat, Twizzlers and Ice Breakers
as well as the smooth, creamy indulgence of Hershey’s Bliss chocolates.
Hershey is a leader in the fast-growing dark and premium chocolate
segment, with such brands as Hershey’s Special Dark and
Hershey’s Extra Dark. In addition, Artisan Confections Company, a
wholly owned subsidiary of The Hershey Company, markets such premium
chocolate offerings as Scharffen Berger and Dagoba. For
more than 100 years, The Hershey Company has been a leader in making a
positive difference in the communities where we live, work and do
business. The Milton Hershey School, established by the company’s
founder in 1909, provides a nurturing environment, quality education,
housing, and medical care at no cost to children in social and financial
need. The School is administered by the Hershey Trust Company, Hershey’s
largest shareholder, making the students of Milton Hershey School direct
beneficiaries of Hershey’s success. Please visit us at www.hersheys.com.
1 National Retail Federation Halloween Consumer Intentions and Actions
Survey, 2008, Iconoculture, 2008
2 Opinion Research Corporation Omnibus Survey, December 2008, conducted
on behalf of The Hershey Company
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6067928&lang=en
Source: The Hershey Company
The Hershey Company
Jody Cook
717.534.4288
jcook@hersheys.com
or
JSH&A
Public Relations
Corey Dunavan
630.932.7968
corey@jsha.com
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