Instant-Win Promotion Invites Reese's, Kit Kat and Batman Fans to "Find the
Bat-Signal and Win"
HERSHEY, Pa., June 10 /PRNewswire-FirstCall/ -- The Hershey Company
announced today that it is celebrating the release of Warner Bros. Pictures'
The Dark Knight with Special Edition Batman-themed products. Special Edition
Reese's(R) Milk Chocolate Peanut Butter Bats and Reese's(R) Dark Peanut Butter
Bats feature a unique bat shape to mark the debut of the highly anticipated
new Batman feature, arriving in theaters July 18. Reese's(R) Pieces(R) Candies
are getting in on the fun by masking themselves in a Batman-themed black and
blue color scheme, and Kit Kat(R) Dark Knight Bars feature an imprinted
Bat-Signal on standard and king size bars. The Special Edition Batman products
hit store shelves this month.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080610/NETU062-a
http://www.newscom.com/cgi-bin/prnh/20080610/NETU062-b
http://www.newscom.com/cgi-bin/prnh/20080610/NETU062-c )
Hershey's The Dark Knight collection also invites consumers to "Find the
Bat-Signal and Win" with an exciting instant-win promotion. One lucky
grand-prize winner will receive the ultimate Batman accessory -- a customized,
Batman-themed, hand built MV Agusta F4 motorcycle valued at $35,000. Specially
marked packages feature instant-win game pieces and the chance to win a
variety of The Dark Knight-themed prizes, including ten official Joker
Henchman Masks and five home theater systems, each including a widescreen
television, speakers and audio components.
For an inside look at Hershey's "Find the Bat-Signal and Win" promotion
prizes and The Dark Knight movie trailers, fans can visit
www.reeses.com/darkknight. Reese's and Batman fans are invited to upload
videos showcasing their favorite way to enjoy Hershey's The Dark Knight
collection, helping The Joker on his quest to make the Reese's bat-shaped
candy disappear.
"By partnering with one of the season's hottest entertainment properties,
Hershey is delivering the excitement of a big-screen event movie through our
iconic brands," said Michele Buck, Senior Vice President, Global Chief
Marketing Officer, The Hershey Company. "We are thrilled to partner with The
Dark Knight and we are excited to bring this exciting promotion to our
consumers."
The Special Edition Reese's Peanut Butter Cups, Reese's Pieces Candies and
Kit Kat Wafer Bars featuring The Dark Knight are available now through
December 2008, while supplies last, at mass, grocery, drug and convenience
stores. Hershey's "Find the Bat-Signal and Win" promotion runs through
December 31, 2008. Official rules and additional details can be viewed at
www.reeses.com/darkknight.
About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest North American manufacturer
of quality chocolate and sugar confectionery products. With revenues of nearly
$5 billion and approximately 13,000 employees worldwide, The Hershey Company
markets such iconic brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat,
Twizzlers and Ice Breakers. Hershey is the leader in the fast-growing dark and
premium chocolate segment, with such brands as Hershey's Bliss, Hershey's
Special Dark, Hershey's Extra Dark and Cacao Reserve by Hershey's. Hershey's
Ice Breakers franchise delivers refreshment across a variety of mint and gum
flavors and formats. Hershey's partnership with Starbucks offers a premium
chocolate experience that combines the highest-quality chocolate with
Starbucks coffee-house flavors, for a range of delicious and distinct
chocolate products. In addition, Artisan Confections Company, a wholly owned
subsidiary of The Hershey Company, markets such premium chocolate offerings as
Scharffen Berger, known for its high-cacao dark chocolate products, Joseph
Schmidt, recognized for its fine, handcrafted chocolate gifts, and Dagoba,
known for its high-quality natural and organic chocolate bars. Visit us at
www.hersheynewsroom.com.
About The Dark Knight
Opening nationwide on July 18, 2008, The Dark Knight is a Warner Bros.
Pictures presentation in association with Legendary Pictures.
SOURCE The Hershey Company
/CONTACT: Jody Cook of The Hershey Company, +1-717-534-4288; or Kristin
Zanini of JSH&A Public Relations for Hershey, +1-630-932-9316/
/Web site: http://www.hersheys.com
http://www.reeses.com/darkknight
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