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Hershey Announces First Quarter Results and Reaffirms 2008 Outlook
     - Earnings per share-diluted from operations $0.37

     - March launch of Hershey's Bliss TM and Starbucks(R) new products on
       track

     - Global Supply Chain Transformation progressing as planned

     - Outlook reaffirmed for 2008, growth in net sales 3-4%, with earnings
       per share-diluted from operations expected to be in the $1.85 to $1.90
       range

HERSHEY, Pa., April 24 /PRNewswire-FirstCall/ -- The Hershey Company (NYSE: HSY) today announced sales and earnings for the first quarter ended March 30, 2008. Consolidated net sales were $1,160,342,000 compared with $1,153,109,000 for the first quarter of 2007. Net income for the first quarter of 2008 was $63,245,000, or $0.28 per share-diluted, compared with $93,473,000, or $0.40 per share-diluted, for the comparable period of 2007.

For the first quarters of 2008 and 2007, these results, prepared in accordance with generally accepted accounting principles ("GAAP"), include net pre-tax charges of $30.7 million and $40.4 million, or $0.09 and $0.11 per share, respectively. The majority of the 2008 charges were associated with the Global Supply Chain Transformation program announced in February 2007. Net income from operations, which excludes the net charges for the first quarters of 2008 and 2007, was $83,915,000 or $0.37 per share-diluted in 2008, compared with $118,786,000, or $0.51 per share-diluted in 2007.

First-Quarter Performance

"Net sales increased slightly in the first quarter and were in line with our expectations," said David J. West, President and Chief Executive Officer. "As we previously communicated, the current period was adversely impacted by an unusually early Easter and the mid-January decision to discontinue the roll-out of Ice Breakers PACS. Operating profit targets were achieved in a rising input cost environment. We invested behind our core brands in the first quarter and will continue to do so throughout 2008 to strengthen our position in the marketplace.

"During the first quarter, Hershey made significant progress on growth initiatives that will benefit net sales and earnings throughout the remainder of the year. The Hershey's Bliss and Starbucks product launches shipped to customers on schedule in mid-March. Consumer investment, including advertising, sampling and merchandising, will accelerate in the second quarter to ensure the success of these launches.

"The expansion of our businesses in Asia is moving ahead steadily. We are focusing on the launch of Hershey's branded products manufactured in and for the Indian market. In China, we continue to make progress and have full manufacturing capabilities to support our portfolio roll-out.

"U.S. retail takeaway in the first quarter was up 14.8 percent in channels that account for over 80 percent of our retail business. However, this period benefited from an early Easter season. Excluding seasonal activity, Hershey's retail takeaway increased 1.8 percent. In the channels measured by syndicated data, market share was off 0.8 points. Improvements in certain channels, customers and core brands indicate that marketplace plans, including higher levels of consumer investment and increased retail coverage, are starting to take hold. The price increase announced in late January had a minimal impact during the quarter.

Outlook

"As we look ahead to the balance of 2008, plans are in place to deliver our sales and earnings objectives. Specifically, the launch of new products, increased levels of brand support, consumer investment, retail coverage and merchandising will continue to build throughout the year. We expect this to result in a sequential improvement in net sales. Additionally, we have good visibility into our full-year cost structure. In Monterrey, Mexico, the construction of our new manufacturing facility is progressing and initial production is underway. We are encouraged by the development of our international investments and will continue to follow a disciplined approach to growth opportunities in emerging markets. Therefore, for the full-year 2008, we continue to expect net sales growth of 3-4 percent and earnings per share-diluted from operations of $1.85 to $1.90," West concluded.

Note: In this earnings release, Hershey has provided income measures excluding certain items described above, in addition to net income determined in accordance with GAAP. These non-GAAP financial measures, as shown in the attached pro forma summary of consolidated statements of income, are used in evaluating results of operations for internal purposes. These non-GAAP measures are not intended to replace the presentation of financial results in accordance with GAAP. Rather, the Company believes exclusion of such items provides additional information to investors to facilitate the comparison of past and present operations. The aforementioned items relate to the Global Supply Chain Transformation program announced in February 2007 and the business realignment in Brazil announced in December 2007. The Global Supply Chain Transformation program is expected to result in pre-tax charges and non- recurring project implementation costs of $525 million - $575 million. Total charges include project management and start-up costs of approximately $50 million. In 2007, the Company recorded GAAP charges related to the Global Supply Chain Transformation program of $400.0 million, or $1.10 per share- diluted. Additionally, in the fourth quarter of 2007 the Company recorded business realignment and impairment charges of $12.6 million, or $0.05 per share-diluted, related to its business in Brazil. In 2008, the Company expects to record total GAAP charges of about $140 million - $160 million, or $0.37 - $0.42 per share-diluted. Below is a reconciliation of GAAP and non- GAAP items to the Company's earnings per share-diluted outlook:



                                             2007           2008

    Reported / Expected EPS-Diluted         $0.93       $1.43 - $1.53
    Total Business Realignment
     and Impairment Charges                 $1.15       $0.37 - $0.42
    EPS-Diluted from Operations*            $2.08             --
    Expected EPS-Diluted from Operations*               $1.85 - $1.90

    *From operations, excluding business realignment and impairment charges.



    Live Web Cast

As previously announced, the Company will hold a conference call with analysts today at 8:30 a.m. Eastern Time. The conference call will be web cast live via Hershey's corporate website www.hersheys.com. Please go to the Investor Relations section of the website for further details.

Safe Harbor Statement

This release contains statements which are forward-looking. These statements are made based upon current expectations which are subject to risk and uncertainty. Actual results may differ materially from those contained in the forward-looking statements. Factors which could cause results to differ materially include, but are not limited to: our ability to implement and generate expected ongoing annual savings from the initiatives to transform our supply chain and advance our value-enhancing strategy; changes in raw material and other costs and selling price increases; our ability to execute our supply chain transformation within the anticipated timeframe in accordance with our cost estimates; the impact of future developments related to the product recall and temporary plant closure in Canada in the fourth quarter of 2006, including our ability to recover costs we incurred for the recall and plant closure from responsible third-parties; the impact of future developments related to the investigation by government regulators of alleged pricing practices by members of the confectionery industry, including risks of subsequent litigation or further government action; pension cost factors, such as actuarial assumptions, market performance and employee retirement decisions; changes in our stock price, and resulting impacts on our expenses for incentive compensation, stock options and certain employee benefits; market demand for our new and existing products; changes in our business environment, including actions of competitors and changes in consumer preferences; changes in governmental laws and regulations, including taxes; risks and uncertainties related to our international operations; and such other matters as discussed in our Annual Report on Form 10-K for 2007. All information in this press release is as of April 24, 2008. The Company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the Company's expectations.



                             The Hershey Company
                 Summary of Consolidated Statements of Income
            for the periods ended March 30, 2008 and April 1, 2007
                   (in thousands except per share amounts)

                                                           First Quarter

                                                         2008           2007

    Net Sales                                       $1,160,342     $1,153,109

    Costs and Expenses:
      Cost of Sales                                    783,890        739,078
      Selling, Marketing and Administrative            249,949        216,433
      Business Realignment and Impairment
       Charges, net                                      4,085         27,545

      Total Costs and Expenses                       1,037,924        983,056

    Income Before Interest and Income Taxes (EBIT)     122,418        170,053
    Interest Expense, net                               24,386         28,255

    Income Before Income Taxes                          98,032        141,798
    Provision for Income Taxes                          34,787         48,325

    Net Income                                         $63,245        $93,473

    Net Income Per Share - Basic - Common                $0.29          $0.42
                         - Basic - Class B               $0.26          $0.37
                         - Diluted                       $0.28          $0.40

    Shares Outstanding - Basic - Common                166,771        169,836
                       - Basic - Class B                60,806         60,816
                       - Diluted                       228,926        233,708

    Key Margins:
      Gross Margin                                        32.4%          35.9%
      EBIT Margin                                         10.6%          14.7%
      Net Margin                                           5.5%           8.1%



                             The Hershey Company
            Pro Forma Summary of Consolidated Statements of Income
            for the periods ended March 30, 2008 and April 1, 2007
                   (in thousands except per share amounts)

                                                        First Quarter

                                                       2008           2007

    Net Sales                                     $1,160,342     $1,153,109

    Costs and Expenses:
      Cost of Sales                                  758,736(a)     729,219(b)
      Selling, Marketing and Administrative          248,515( c )   213,447(d)
      Business Realignment and Impairment
       Charges, net                                       --(e)          --(f)

      Total Costs and Expenses                     1,007,251        942,666

    Income Before Interest and Income Taxes (EBIT)   153,091        210,443
    Interest Expense, net                             24,386         28,255

    Income Before Income Taxes                       128,705        182,188
    Provision for Income Taxes                        44,790         63,402

    Net Income                                       $83,915       $118,786

    Net Income Per Share - Basic - Common              $0.38          $0.53
                         - Basic - Class B             $0.34          $0.48
                         - Diluted                     $0.37           0.51

    Shares Outstanding - Basic - Common              166,771        169,836
                       - Basic - Class B              60,806         60,816
                       - Diluted                     228,926        233,708

    Key Margins:
      Adjusted Gross Margin                             34.6%          36.8%
      Adjusted EBIT Margin                              13.2%          18.3%
      Adjusted Net Margin                                7.2%          10.3%

    (a)   Excludes business realignment and impairment charges of $25.2
          million pre-tax or $17.5 million after-tax for the first quarter of
          2008.
    (b)   Excludes business realignment and impairment charges of $9.9 million
          pre-tax or $6.2 million after-tax for the first quarter of 2007.
    (c)   Excludes business realignment and impairment charges of $1.4 million
          pre-tax or $.6 million after-tax for the first quarter of 2008.
    (d)   Excludes business realignment and impairment charges of $3.0 million
          pre-tax or $1.8 million after-tax for the first quarter of 2007.
    (e)   Excludes business realignment and impairment charges of $4.1 million
          pre-tax or $2.6 million after-tax for the first quarter of 2008.
    (f)   Excludes business realignment and impairment charges of $27.5
          million pre-tax or $17.3 million after-tax for the first quarter of
          2007.



                             The Hershey Company
                         Consolidated Balance Sheets
                  as of March 30, 2008 and December 31, 2007
                          (in thousands of dollars)

    Assets                                             2008           2007

    Cash and Cash Equivalents                       $152,875       $129,198
    Accounts Receivable - Trade (Net)                298,668        487,285
    Deferred Income Taxes                             73,539         83,668
    Inventories                                      619,406        600,185
    Prepaid Expenses and Other                       118,115        126,238

    Total Current Assets                           1,262,603      1,426,574

    Net Plant and Property                         1,510,667      1,539,715
    Goodwill                                         582,326        584,713
    Other Intangibles                                168,459        155,862
    Other Assets                                     542,962        540,249

    Total Assets                                  $4,067,017     $4,247,113

    Liabilities, Minority Interest
     and Stockholders' Equity

    Loans Payable                                   $479,037       $856,392
    Accounts Payable                                 231,982        223,019
    Accrued Liabilities                              466,050        538,986
    Taxes Payable                                     23,921            373

    Total Current Liabilities                      1,200,990      1,618,770

    Long-Term Debt                                 1,528,691      1,279,965
    Other Long-Term Liabilities                      523,410        544,016
    Deferred Income Taxes                            178,800        180,842

    Total Liabilities                              3,431,891      3,623,593

    Minority Interest                                 43,935         30,598

    Total Stockholders' Equity                       591,191        592,922

    Total Liabilities, Minority Interest
     and Stockholders' Equity                     $4,067,017     $4,247,113

SOURCE The Hershey Company

/CONTACT: Financial, Mark Pogharian, +1-717-534-7556, or Media, Kirk Saville, +1-717-534-7641, both of The Hershey Company/

/Web site: http://www.hersheys.com /

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