HERSHEY, Pa., April 10 /PRNewswire-FirstCall/ -- The Hershey Company (NYSE: HSY) announced today that it will release its first quarter sales and earnings results on April 24, 2008, and hold a conference call with analysts at 8:30 a.m. on that date. The Company will web cast live its first quarter conference call via the Hershey corporate Web site at http://www.hersheys.com. Please go to the Investor Relations Section of the Web site for further details.

/CONTACT: Media, Kirk Saville, +1-717-534-7641, or Financial, Mark K. Pogharian, +1-717-534-7556, both of The Hershey Company

/Web site: http://www.hersheys.com /