Rich, Creamy, Bite-Sized Hershey Bliss Chocolate Debuts in Three Unique
Expressions
HERSHEY, Pa., March 27 /PRNewswire-FirstCall/ -- Tens of thousands of
consumers are invited to experience bliss nationwide -- in celebration of the
launch of Hershey's Bliss(TM) Chocolate, a new rich, creamy, bite-size
chocolate indulgence from The Hershey Company. As part of the April 2008
launch, Hershey's Bliss Chocolate is hosting 10 thousand chocolate parties in
homes across America over the weekend of April 25. The bliss-themed launch
parties will introduce guests to Hershey's Bliss Chocolate while transporting
their senses into a state of bliss with the world's most indulgent chocolate.
Available in three unique expressions, Milk Chocolate, Dark Chocolate and
Milk Chocolate Meltaway, Hershey's Bliss Chocolate is specially crafted to
ensure that every detail contributes to the overall chocolate experience. The
slight domed shape of the individual square fits the mouth perfectly allowing
the chocolate to melt evenly cascading rich, creamy chocolate notes across the
tongue. The finish is satisfying and sophisticated, a lasting reward.
"The chocolate masters at Hershey created Hershey's Bliss for consumers
who appreciate the everyday joys in life," said Michele Buck, Senior Vice
President, Global Chief Marketing Officer, The Hershey Company. "Hershey's
Bliss Chocolate is meant to celebrate that joy and the Hershey's Bliss
Chocolate parties brings this experience to life by encouraging party goers to
experience and share everyday bliss with their own friends and family."
The weekend of April 25, Hershey's Bliss will be the guest of honor at 10
thousand Hershey's Bliss Chocolate launch parties nationwide. Targeting
female chocolate lovers, the parties will celebrate everyday bliss by
gathering with friends and family to share personal stories of bliss while
sampling Hershey's newest indulgence. To sign up to host a Hershey's Bliss
Chocolate Party consumers should visit http://www.houseparty.com/hersheysbliss
for more details or to register.
Hershey's Bliss Chocolate is now available nationwide in 9.6 oz lay-down
packages at grocery, mass and drug stores. Hershey's Bliss chocolate is a
delicious reminder that "Bliss is everywhere. You just have to unwrap it.(TM)"
About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest North American manufacturer
of quality chocolate and sugar confectionery products. With revenues of nearly
$5 billion and approximately 13,000 employees worldwide, The Hershey Company
markets such iconic brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat,
Twizzlers and Ice Breakers. Hershey is the leader in the fast-growing dark and
premium chocolate segment, with such brands as Hershey's Bliss, Hershey's
Special Dark, Hershey's Extra Dark and Cacao Reserve by Hershey's. Hershey's
Ice Breakers franchise delivers refreshment across a variety of mint and gum
flavors and formats. Hershey's partnership with Starbucks offers a premium
chocolate experience that combines the highest-quality chocolate with
Starbucks coffee-house flavors, for a range of delicious and distinct
chocolate products. In addition, Artisan Confections Company, a wholly owned
subsidiary of The Hershey Company, markets such premium chocolate offerings as
Scharffen Berger, known for its high-cacao dark chocolate products, Joseph
Schmidt, recognized for its fine, handcrafted chocolate gifts, and Dagoba,
known for its high-quality natural and organic chocolate bars. Visit us at
http://www.hersheynewsroom.com.
SOURCE The Hershey Company
/CONTACT: Jody Cook of The Hershey Company, +1-717-534-4288,
jcook@hersheys.com; or Colleen Lies for The Hershey Company, +1-630-916-3031,
colleen@jsha.com/
/Web site: http://www.hersheys.com
http://www.houseparty.com/hersheysbliss
http://www.hersheynewsroom.com /
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