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Hershey Reports 2007 Results and Establishes 2008 Outlook
     - Full-year 2007 reported earnings per share $0.93 diluted;
       $2.08 diluted from operations

     - Consumer investment to increase significantly in 2008, supporting core
       brands globally and the U.S. launch of Hershey's Bliss(TM) and
       Starbucks(R) new products

     - Outlook for 2008 growth in net sales 3-4%, with diluted EPS from
       operations expected to be in the $1.85 to $1.90 range

HERSHEY, Pa., Jan. 24 /PRNewswire-FirstCall/ -- The Hershey Company (NYSE: HSY) today announced sales and earnings for the fourth quarter ended December 31, 2007. Consolidated net sales were $1,342,222,000 compared with $1,336,609,000 for the fourth quarter of 2006. Reported net income for the fourth quarter of 2007 was $54,343,000 or $0.24 per share-diluted, compared with $153,572,000 or $0.65 per share-diluted, for the comparable period of 2006.

For the fourth quarters of 2007 and 2006, these results, prepared in accordance with generally accepted accounting principles ("GAAP"), include net pre-tax charges of $95.9 million and $5.6 million, or $0.30 and $0.02 per share-diluted, respectively. The majority of the 2007 charges, $83.3 million, are associated with the Global Supply Chain Transformation program announced in February, while $12.6 million was the result of business realignment and impairment charges in Brazil. The 2006 charges primarily related to the completed business realignment initiatives announced in July 2005. Net income from operations, which excludes the net charges for the fourth quarters of 2007 and 2006, was $124,120,000 or $0.54 per share-diluted in 2007, compared with $157,007,000 or $0.67 per share-diluted in 2006, a decrease of 19.4 percent in earnings per share-diluted.

For the full year 2007, consolidated net sales were $4,946,716,000 compared with $4,944,230,000, an increase of 0.1 percent. Reported net income for 2007 was $214,154,000 or $0.93 per share-diluted, compared with $559,061,000 or $2.34 per share-diluted, for 2006. For 2007 and 2006, these results, prepared in accordance with GAAP, included net pre-tax charges of $412.6 million and $11.6 million, or $1.15 and $0.03 per share-diluted, respectively. The majority of the 2007 charges, $400.0 million, are associated with the Global Supply Chain Transformation program announced in February, while $12.6 million was the result of business realignment and impairment charges in Brazil. The 2006 charges primarily related to the completed business realignment initiatives announced in July 2005. Net income from operations, which excludes the net charges for 2007 and 2006, was $481,807,000 or $2.08 per share-diluted in 2007, compared with $566,634,000 or $2.37 per share-diluted in 2006, a decrease of 12.2 percent in earnings per share- diluted.

Fourth-Quarter and Full Year Business Performance

"Hershey's results for the fourth quarter were in line with our expectations," said David J. West, President and Chief Executive Officer. "As previously communicated, the U.S. business is operating in a challenging environment that includes higher input and operating costs, as well as heightened levels of competitive activity. These factors did not subside in the fourth quarter. U.S. retail takeaway in the fourth quarter and full year, in channels that account for over 80 percent of our retail business, was up 0.9 percent and 1.3 percent, respectively. Retail takeaway was not as strong in the channels measured by syndicated data, thus market share declined by about 1.3 points in both the fourth quarter and full year in these channels. As anticipated, inventory levels at key distributors declined in the fourth quarter. This should lead to shipments and retail takeaway patterns that are more closely aligned in 2008.

"Our primary goal in 2008 is to stabilize U.S. business marketplace performance. Markedly higher brand-building support, including advertising, quality merchandising, enhanced retail coverage and new chocolate products within the premium and trade-up segments will enable us to achieve this goal. Hershey will launch the Starbucks and Hershey's Bliss product lines in March. These additions enhance our premium and trade-up portfolio and will broaden Hershey's participation in faster-growing segments of the category.

"In high-potential emerging markets, we continue to follow a disciplined approach in pursuing appropriate growth opportunities that will increase our scale. The integration of our joint venture in China and Godrej business in India continues with both businesses operating effectively. To improve our position in Brazil we have restructured the business and entered into a joint venture agreement with Bauducco, a leading baked goods manufacturer, and will leverage their strong sales and distribution capabilities throughout the country.

"During 2007 many of our input costs increased and have remained at significantly higher levels than historical averages. We expect overall commodity and energy costs to increase at similar levels in 2008. A portion of these costs, as well as planned increases in consumer investment spending, will be offset by the aggressive pursuit of operating productivity and savings from the Global Supply Chain Transformation program. Despite the challenges of the overall cost environment, we'll continue to invest in our U.S. and international businesses to strengthen our core brands in key markets. For 2008, we anticipate net sales growth to be in the 3-4 percent range. Given the increased spending against key growth initiatives and the difficult cost environment, we anticipate 2008 earnings per share-diluted from operations of $1.85 to $1.90.

"As we look to the long term, Hershey has many opportunities to leverage its global brands and U.S. scale. We are currently evaluating these, especially as they relate to consumer insights and innovation. Additionally, we are assessing our margin structure given the continued escalation of operating costs. We'll complete this work in the coming months and in the second quarter of 2008 provide greater details of our assessment, including innovation plans, core brand-building initiatives, international growth objectives, portfolio strategy and long-term net sales and earnings per share goals," West concluded.

Note: In this earnings release, Hershey has provided income measures excluding certain items described above, in addition to net income determined in accordance with GAAP. These non-GAAP financial measures, as shown in the attached pro forma summary of consolidated statements of income, are used in evaluating results of operations for internal purposes. These non-GAAP measures are not intended to replace the presentation of financial results in accordance with GAAP. Rather, the Company believes exclusion of such items provides additional information to investors to facilitate the comparison of past and present operations. The aforementioned items relate to the Global Supply Chain Transformation program and business realignment and impairment charges in Brazil recorded in 2007 and the 2005 business realignment initiatives recorded in 2005 and 2006. The Global Supply Chain Transformation program will result in pre-tax charges and non-recurring project implementation costs of $525 million - $575 million. Total charges include project management and start-up costs of approximately $50 million. In 2007, the Company recorded GAAP charges related to the Global Supply Chain Transformation program of $400.0 million, or $1.10 per share-diluted. Additionally, in the fourth quarter of 2007 the Company recorded business realignment and impairment charges of $12.6 million, or $0.05 per share- diluted, related to its business in Brazil. In 2008, the Company expects to record total GAAP charges of about $140 million - $160 million, or $0.37 - $0.42 per share-diluted. Below is a reconciliation of GAAP and non-GAAP items to the Company's earnings per share-diluted outlook:


                                              2006      2007       2008

    Reported / Expected EPS-Diluted          $2.34     $0.93   $1.43 - $1.53
    Total Business Realignment
     and Impairment Charges                  $0.03     $1.15   $0.37 - $0.42
    EPS-Diluted from Operations*             $2.37     $2.08         --
    Expected EPS-Diluted from Operations*                      $1.85 - $1.90

    * From operations, excluding business realignment and impairment charges.


    Live Web Cast

As previously announced, the Company will hold a conference call with analysts today at 8:30 a.m. Eastern Time. The conference call will be web cast live via Hershey's corporate website www.hersheys.com. Please go to the Investor Relations section of the website for further details.

Safe Harbor Statement

This release contains statements which are forward-looking. These statements are made based upon current expectations which are subject to risk and uncertainty. Actual results may differ materially from those contained in the forward-looking statements. Factors which could cause results to differ materially include, but are not limited to: our ability to implement and generate expected ongoing annual savings from the initiatives to transform our supply chain and advance our value-enhancing strategy; changes in raw material and other costs and selling price increases; our ability to execute our supply chain transformation within the anticipated timeframe in accordance with our cost estimates; the impact of future developments related to the product recall and temporary plant closure in Canada in the fourth quarter of 2006, including our ability to recover costs we incurred for the recall and plant closure from responsible third-parties; the impact of future developments related to the investigation by government regulators of alleged pricing practices by members of the confectionery industry, including risks of subsequent litigation or further government action; pension cost factors, such as actuarial assumptions, market performance and employee retirement decisions; changes in our stock price, and resulting impacts on our expenses for incentive compensation, stock options and certain employee benefits; market demand for our new and existing products; changes in our business environment, including actions of competitors and changes in consumer preferences; changes in governmental laws and regulations, including taxes; risks and uncertainties related to our international operations; and such other matters as discussed in our Annual Report on Form 10-K for 2006. All information in this press release is as of January 24, 2008. The Company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the Company's expectations.



                             The Hershey Company
                 Summary of Consolidated Statements of Income
        for the periods ended December 31, 2007 and December 31, 2006
                   (in thousands except per share amounts)

                                Fourth Quarter            Twelve Months

                               2007         2006         2007         2006

    Net Sales             $1,342,222   $1,336,609   $4,946,716   $4,944,230

    Costs and Expenses:
      Cost of Sales          924,745      854,543    3,315,147    3,076,718
      Selling, Marketing
       and Administrative    232,762      200,264      895,874      860,378
      Business Realignment
       and Impairment
       Charges, net           57,552        5,437      276,868       14,576

      Total Costs and
       Expenses            1,215,059    1,060,244    4,487,889    3,951,672

    Income Before Interest
     and Income Taxes (EBIT) 127,163      276,365      458,827      992,558
    Interest Expense, net     28,062       31,528      118,585      116,056

    Income Before Income
     Taxes                    99,101      244,837      340,242      876,502
    Provision for Income
     Taxes                    44,758       91,265      126,088      317,441

    Net Income               $54,343     $153,572     $214,154     $559,061

    Net Income Per Share
      - Basic - Common         $0.24        $0.68        $0.96        $2.44
      - Basic - Class B        $0.22        $0.61        $0.87        $2.19
      - Diluted - Common       $0.24        $0.65        $0.93        $2.34

    Shares Outstanding
     - Basic - Common        166,873      170,944      168,050      174,722
     - Basic - Class B        60,808       60,816       60,813       60,817
     - Diluted - Common      229,722      235,292      231,449      239,071

    Key Margins:
      Gross Margin              31.1%        36.1%        33.0%        37.8%
      EBIT Margin                9.5%        20.7%         9.3%        20.1%
      Net Margin                 4.0%        11.5%         4.3%        11.3%



                             The Hershey Company
            Pro Forma Summary of Consolidated Statements of Income
        for the periods ended December 31, 2007 and December 31, 2006
                   (in thousands except per share amounts)

                                Fourth Quarter            Twelve Months

                               2007         2006         2007         2006

    Net Sales             $1,342,222   $1,336,609   $4,946,716   $4,944,230


    Costs and Expenses:
      Cost of Sales          890,273(a)   854,543(d) 3,192,057(a) 3,079,917(d)
      Selling, Marketing
       and Administrative    228,867(b)   200,106(e)   883,251(b)   860,112(e)
      Business Realignment
       and Impairment
       Charges, net             --- (c)      --- (f)      --- (c)     ---  (f)

      Total Costs and
       Expenses            1,119,140    1,054,649    4,075,308    3,940,029


    Income Before Interest
     and Income Taxes (EBIT) 223,082      281,960      871,408    1,004,201
    Interest Expense, net     28,062       31,528      118,585      116,056


    Income Before Income
     Taxes                   195,020      250,432      752,823      888,145

    Provision for Income
     Taxes                    70,900       93,425      271,016      321,511


    Net Income              $124,120     $157,007     $481,807     $566,634


    Net Income Per Share
      - Basic - Common         $0.56        $0.70        $2.16        $2.47
      - Basic - Class B        $0.50        $0.63        $1.95        $2.22
      - Diluted - Common       $0.54        $0.67        $2.08        $2.37


    Shares Outstanding
      - Basic - Common       166,873      170,944      168,050      174,722
      - Basic - Class B       60,808       60,816       60,813       60,817
      - Diluted - Common     229,722      235,292      231,449      239,071


    Key Margins:
      Adjusted Gross Margin     33.7%        36.1%        35.5%        37.7%
      Adjusted EBIT Margin      16.6%        21.1%        17.6%        20.3%
      Adjusted Net Margin        9.2%        11.7%         9.7%        11.5%


    (a) Excludes business realignment and impairment charges of $34.5 million
        pre-tax or $24.3 million after-tax for the fourth quarter and $123.1
        million pre-tax or $80.9 million after-tax for the twelve months.
    (b) Excludes business realignment and impairment charges of $3.9 million
        pre-tax or $2.5 million after-tax for the fourth quarter and $12.6
        million pre-tax or $7.8 million after-tax for the twelve months.
    (c) Excludes business realignment and impairment charges of $57.6 million
        pre-tax or $43.0 million after-tax for the fourth quarter and $276.9
        million pre-tax or $178.9 million after-tax for the twelve months.
    (d) Includes no business realignment and impairment charges (credits) for
        the fourth quarter and excludes business realignment credit of $(3.2)
        million pre-tax or $(2.0) million after-tax for the twelve months.
    (e) Excludes business realignment and impairment charges of $0.2 million
        pre-tax or $0.1 million after-tax for the fourth quarter and $0.3
        million pre-tax or $0.2 million after-tax for the twelve months.
    (f) Excludes business realignment and impairment charges of $5.4 million
        pre-tax or $3.3 million after-tax for the fourth quarter and $14.6
        million pre-tax or $9.4 million after-tax for the twelve months.



                             The Hershey Company
                         Consolidated Balance Sheets
                as of December 31, 2007 and December 31, 2006
                          (in thousands of dollars)

    Assets                                             2007           2006

    Cash and Cash Equivalents                       $129,198        $97,141
    Accounts Receivable - Trade (Net)                487,285        522,673
    Deferred Income Taxes                             83,668         61,360
    Inventories                                      600,185        648,820
    Prepaid Expenses and Other                       126,238         87,818

    Total Current Assets                           1,426,574      1,417,812

    Net Plant and Property                         1,539,715      1,651,300
    Goodwill                                         584,713        501,955
    Other Intangibles                                155,862        140,314
    Other Assets                                     540,249        446,184

    Total Assets                                  $4,247,113     $4,157,565


    Liabilities, Minority Interest and
     Stockholders' Equity

    Loans Payable                                   $856,392       $843,998
    Accounts Payable                                 223,019        155,517
    Accrued Liabilities                              538,986        454,023
    Taxes Payable                                        373            ---

    Total Current Liabilities                      1,618,770      1,453,538

    Long-Term Debt                                 1,279,965      1,248,128
    Other Long-Term Liabilities                      544,016        486,473
    Deferred Income Taxes                            180,842        286,003

    Total Liabilities                              3,623,593      3,474,142

    Minority Interest                                 30,598            ---

    Total Stockholders' Equity                       592,922        683,423

    Total Liabilities, Minority Interest and
     Stockholders' Equity                         $4,247,113     $4,157,565

SOURCE The Hershey Company

/CONTACT: Financial, Mark Pogharian, +1-717-534-7556, or Media, Kirk Saville, +1-717-534-7641, both of The Hershey Company/

/Web site: http://www.hersheys.com /

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