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Hershey Announces Second Quarter Results

-- Earnings Per Share-Diluted from Operations $0.35

-- Second Half Profile Reflects Increasing Investment in Consumer and Customer Programs and Continued Dairy Cost Pressures

-- Full Year 2007 Organic Net Sales to Increase Low-Single Digits, Earnings Per Share-Diluted from Operations Expected to Decline Mid- Single Digits

HERSHEY, Pa., July 19 /PRNewswire-FirstCall/ -- The Hershey Company (NYSE: HSY) today announced sales and earnings for the second quarter ended July 1, 2007. Consolidated net sales were $1,051,916,000 compared with $1,051,912,000 for the second quarter of 2006. Net income for the second quarter of 2007 was $3,554,000 or $0.01 per share-diluted, compared with $97,897,000, or $0.41 per share-diluted, for the comparable period of 2006.

For the second quarters of 2007 and 2006, these results, prepared in accordance with generally accepted accounting principles ("GAAP"), include net pre-tax charges of $124.4 million and $2.6 million, or $0.34 and $0.01 per share, respectively. The 2007 charges are associated with the Global Supply Chain Transformation plan announced in February, while the 2006 charges primarily relate to the completed business realignment initiatives announced in July 2005. Net income from operations, which excludes the net charges for the second quarters of 2007 and 2006, was $81,671,000 or $0.35 per share- diluted in 2007, compared with $99,707,000 or $0.42 per share-diluted in 2006.

Second Quarter Performance

"Results for the second quarter were in-line with the expectations that were communicated in May," said Richard H. Lenny, Chairman, President and Chief Executive Officer. "Higher dairy prices and a slower than expected improvement in the U.S. business adversely impacted results for the second quarter. Focused investment behind Reese's, Hershey's, and Kisses delivered a 4 percent gain in retail takeaway on these brands. In addition, retail sales of dark and premium chocolate, behind stronger programming, achieved sequentially higher growth. However, this performance was more than offset by lower velocities of some previously introduced new items and heightened competitive activity within the refreshment segment. As a result, total retail takeaway was down slightly, 0.4 percent, for the quarter."

First Half Results and Outlook

For the first six months of 2007, consolidated net sales were $2,205,025,000, compared with $2,191,419,000 for the first six months of 2006. Reported net income for the first six months of 2007 was $97,027,000 or $0.42 per share-diluted, compared with $220,368,000, or $0.91 per share-diluted, for the first six months of 2006. For the first six months of 2007 and 2006, these results, prepared in accordance with GAAP, include net pre-tax charges of $164.8 million and $4.4 million, or $0.44 and $0.01 per share, respectively. The 2007 charges are associated with the Global Supply Chain Transformation

plan announced in February, while the 2006 charges primarily relate to the completed business realignment initiatives announced in July 2005.

Net income from operations, which excludes the net charges for the first six months of 2007 and 2006, was $200,457,000, or $0.86 per share-diluted, compared with $223,393,000 or $0.92 per share-diluted in 2006, a decrease of 7 percent in earnings per share-diluted.

"Hershey's results during the first half did not meet expectations. Focused investment behind our core brands has proven to be beneficial. However, new product innovation must become more sustainable. We fully intend to address this through accelerated close-in core brand innovation and new product platforms, primarily within dark and premium chocolate," Lenny stated.

"Solid progress was made on Hershey's strategic initiatives. The Global Supply Chain Transformation is on track. Announcements regarding facility rationalizations have been made while maintaining strong productivity and service levels. Construction is well underway at the new manufacturing facility in Monterrey, Mexico with phased-in production expected to begin by mid-2008. In emerging markets, the government of India approved our joint venture proposal to establish the Godrej Hershey Foods and Beverages Company. The business is now up and running and we expect this to be a major contributor to Hershey's growth over the long term. In China, our manufacturing joint venture with Lotte is on schedule with production having begun.

"As we look to the second half of the year, our goal is to ensure the long-term vitality of Hershey's brand franchises and expand our global footprint. As such, we'll continue to invest accordingly. To deliver this goal we're significantly increasing total consumer and customer investment. This spending will support strong seasonal programming, new products such as Reese's Whipps, and higher levels of retail coverage. In key global markets we're developing the appropriate product portfolios and routes-to-market.

"For the second half, we expect sequential improvement in organic net sales that will result in full year 2007 growth in the low-single digit range. Higher dairy costs will continue to pressure margins for the balance of the year, and combined with our commitment to brand investment, will result in a mid-single digit decline in earnings per share-diluted from operations for 2007. We are taking the appropriate steps to ensure that Hershey enters 2008 with a strong foundation both in the U.S. and within key global markets that represent attractive long-term potential," Lenny concluded.

Note: In this earnings release, Hershey has provided income measures excluding certain items described above, in addition to net income determined in accordance with GAAP. These non-GAAP financial measures, as shown in the attached pro forma summary of consolidated statements of income, are used in evaluating results of operations for internal purposes. These non-GAAP measures are not intended to replace the presentation of financial results in accordance with GAAP. Rather, the Company believes exclusion of such items provides additional information to investors to facilitate the comparison of past and present operations. The aforementioned items relate to the Global Supply Chain Transformation plan announced in February 2007 and the 2005 business realignment initiatives recorded in 2005 and 2006. The Global Supply Chain Transformation plan will result in pre-tax charges and non-recurring project implementation costs of $525 million - $575 million. Total charges include project management and start-up costs of approximately $50 million. In 2007, the Company expects to record GAAP charges of about $270 million - $300 million, or $0.75 - $0.84 per share-diluted. Below is a reconciliation of GAAP and non-GAAP items to the Company's earnings per share-diluted outlook:

                                                        2006      2007

    Reported / Expected EPS-Diluted                    $2.34  $1.41 - $1.50
    Total Business Realignment Charges                 $0.03  $0.75 - $0.84
    EPS-Diluted from Operations*                       $2.37
    Expected EPS-Diluted from Operations*                        $2.25

    *From operations, excluding business realignment and one-time costs.

    Live Web Cast

As previously announced, the Company will hold a conference call with analysts today at 8:30 a.m. Eastern Time. The conference call will be web cast live via Hershey's corporate website http://www.hersheys.com. Please go to the Investor Relations section of the website for further details.

Safe Harbor Statement

This release contains statements which are forward-looking. These statements are made based upon current expectations which are subject to risk and uncertainty. Actual results may differ materially from those contained in the forward-looking statements. Factors which could cause results to differ materially include, but are not limited to: our ability to implement and generate expected ongoing annual savings from the initiatives to transform our supply chain and advance our value-enhancing strategy; changes in raw material and other costs and selling price increases; our ability to execute our supply chain transformation within the anticipated timeframe in accordance with our cost estimates; the impact of future developments related to the product recall and temporary plant closure in Canada in the fourth quarter of 2006, including our ability to recover costs we incurred for the recall and plant closure from responsible third-parties; pension cost factors, such as actuarial assumptions, market performance and employee retirement decisions; changes in our stock price, and resulting impacts on our expenses for incentive compensation, stock options and certain employee benefits; market demand for our new and existing products; changes in our business environment, including actions of competitors and changes in consumer preferences; changes in governmental laws and regulations, including taxes; risks and uncertainties related to our international operations; and such other matters as discussed in our Annual Report on Form 10-K for 2006.



                             The Hershey Company
                 Summary of Consolidated Statements of Income
             for the periods ended July 1, 2007 and July 2, 2006
                   (in thousands except per share amounts)


                             Second Quarter              Six Months

                           2007         2006         2007         2006

    Net Sales           $1,051,916   $1,051,912   $2,205,025   $2,191,419

    Costs and Expenses:
     Cost of Sales         722,478      644,077    1,461,556    1,351,442
     Selling, Marketing
      and Administrative   216,870      221,478      433,303      438,272
     Business Realignment
      Charge, net           79,728        4,240      107,273        7,571

     Total Costs and
      Expenses           1,019,076      869,795    2,002,132    1,797,285

    Income Before
     Interest and
     Income Taxes
     (EBIT)                 32,840      182,117      202,893      394,134
    Interest Expense, net   29,213       27,490       57,468       52,693

    Income Before
     Income Taxes            3,627      154,627      145,425      341,441
    Provision for
     Income Taxes               73       56,730       48,398      121,073

    Net Income              $3,554      $97,897      $97,027     $220,368

    Net Income Per Share
     - Basic - Common        $0.02        $0.42        $0.43        $0.95
     - Basic - Class B       $0.01        $0.38        $0.39        $0.86
     - Diluted - Common      $0.01        $0.41        $0.42        $0.91

    Shares Outstanding
     - Basic - Common      168,309      175,779      169,078      177,344
     - Basic - Class B      60,815       60,817       60,815       60,818
     - Diluted             231,963      240,124      232,841      241,644

    Key Margins:
     Gross Margin             31.3%        38.8%        33.7%        38.3%
     EBIT Margin               3.1%        17.3%         9.2%        18.0%
     Net Margin                0.3%         9.3%         4.4%        10.1%



                             The Hershey Company
            Pro Forma Summary of Consolidated Statements of Income
             for the periods ended July 1, 2007 and July 2, 2006
                   (in thousands except per share amounts)

                             Second Quarter             Six Months

                           2007         2006         2007         2006

    Net Sales           $1,051,916   $1,051,912   $2,205,025   $2,191,419

    Costs and Expenses:
     Cost of Sales         681,171(a)   645,677(d) 1,410,390(a) 1,354,641(d)
     Selling, Marketing
      and Administrative   213,523(b)   221,478      426,970(b)   438,272
     Business Realignment
      Charge, net              ---(c)       ---(e)       ---(c)       ---(e)

     Total Costs and
      Expenses             894,694      867,155    1,837,360    1,792,913


    Income Before
     Interest and Income
     Taxes (EBIT)          157,222      184,757      367,665      398,506
    Interest Expense, net   29,213       27,490       57,468       52,693

    Income Before
     Income Taxes          128,009      157,267      310,197      345,813
    Provision for
     Income Taxes           46,338       57,560      109,740      122,420

    Net Income             $81,671      $99,707     $200,457     $223,393

    Net Income Per Share
     - Basic - Common        $0.37        $0.43        $0.90        $0.96
     - Basic - Class B       $0.33        $0.39        $0.80        $0.87
     - Diluted - Common      $0.35        $0.42        $0.86        $0.92

    Shares Outstanding
     - Basic - Common      168,309      175,779      169,078      177,344
     - Basic - Class B      60,815       60,817       60,815       60,818
     - Diluted             231,963      240,124      232,841      241,644

    Key Margins:
     Adjusted Gross Margin    35.2%        38.6%        36.0%        38.2%
     Adjusted EBIT Margin     14.9%        17.6%        16.7%        18.2%
     Adjusted Net Margin       7.8%         9.5%         9.1%        10.2%

    (a) Excludes business realignment charge of $41.3 million pre-tax or $26.3
        million after-tax for the second quarter and $51.2 million pre-tax or
        $32.5 million after-tax for the six months.
    (b) Excludes business realignment charge of $3.4 million pre-tax or $2.1
        million after-tax for the second quarter and $6.3 million pre-tax or
        $3.9 million after-tax for the six months.
    (c) Excludes business realignment charge of $79.7 million pre-tax or $49.7
        million after-tax for the second quarter and $107.3 million pre-tax or
        $67.0 million after-tax for the six months.
    (d) Excludes business realignment credit of $(1.6) million pre-tax or
        $(1.0) million after-tax for the second quarter and $(3.2) million
        pre-tax or $(2.0) million after-tax for the six months.
    (e) Excludes business realignment charge of $4.2 million pre-tax or $2.8
        million after-tax for the second quarter and $7.6 million pre-tax or
        $5.0 million after-tax for the six months.



                             The Hershey Company
                         Consolidated Balance Sheets
                   as of July 1, 2007 and December 31, 2006
                          (in thousands of dollars)

    Assets                                             2007          2006

    Cash and Cash Equivalents                        $38,822        $97,141
    Accounts Receivable - Trade (Net)                378,178        522,673
    Deferred Income Taxes                             55,976         61,360
    Inventories                                      813,836        648,820
    Prepaid Expenses and Other                       138,828         87,818

    Total Current Assets                           1,425,640      1,417,812

    Net Plant and Property                         1,588,163      1,651,300
    Goodwill                                         508,849        501,955
    Other Intangibles                                234,549        140,314
    Other Assets                                     510,035        446,184

    Total Assets                                  $4,267,236     $4,157,565

    Liabilities, Minority Interest and Stockholders' Equity


    Loans Payable                                   $926,189       $843,998
    Accounts Payable                                 248,099        155,517
    Accrued Liabilities                              426,873        454,023
    Taxes Payable                                         56            ---

    Total Current Liabilities                      1,601,217      1,453,538

    Long-Term Debt                                 1,287,246      1,248,128
    Other Long-Term Liabilities                      590,144        486,473
    Deferred Income Taxes                            200,950        286,003

    Total Liabilities                              3,679,557      3,474,142

    Minority Interest                                 16,378            ---

    Total Stockholders' Equity                       571,301        683,423

    Total Liabilities, Minority
     Interest and Stockholders' Equity            $4,267,236     $4,157,565

SOURCE The Hershey Company

/CONTACT: Financial: Mark Pogharian, +1-717-534-7556, or Media: Kirk Saville, +1-717-534-7641, both of The Hershey Company/

/Web site: http://www.hersheys.com /

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