| "World's Largest Hershey(R)'s Kisses(R) Chocolate" Inducted into Guinness World Records(TM)HERSHEY, Pa., July 7, 2007 /PRNewswire-FirstCall via COMTEX News Network/ -- The iconic Hershey(R)'s
Kisses(R) Brand Chocolates commemorated its 100th anniversary today with a
record-breaking celebration in Hershey, Pa. The Hershey Company celebrated the
brand's centennial by unveiling "The World's Largest Hershey's Kisses
Chocolate" at a birthday event hosted at Hershey's Chocolate World(R)
Attraction in Hershey, Pa., The Sweetest Place on Earth(R). Complete with a
seven-foot-long plume and 16,460-feet of foil wrapping, The World's Largest
Hershey's Kisses Chocolate weighed in at 30,540 pounds and was certified by
Guinness World Records(R) as "The World's Largest Piece of Chocolate."
(Photo: http://www.newscom.com/cgi-bin/prnh/20070707/CLSA005)
"Hershey's Kisses Chocolates is one of the world's most beloved brands,
helping people connect and share affection for 100 years," said Michele Buck,
Senior Vice President, Chief Marketing Officer, U.S., The Hershey Company.
"Our tribute honors the iconic brand and continues the magic of our yearlong
Kiss Someone(TM) celebration. What a great way to start the next 100 years of
Hershey's Kisses."
The World's Largest Hershey's Kisses Chocolate took nine days to construct
and stands 12-feet tall. Consumers can see the making of the commemorative
Hershey's Kisses Chocolate by logging on to www.kisssomeone.com or by visiting
Hershey's Chocolate World Attraction through July 12, 2007.
Hershey's Kisses Chocolates were first introduced on July 7, 1907, at a
time when each chocolate piece was wrapped by hand. While the milk chocolate
flavor has been an American favorite for 100 years, today the Hershey's Kisses
Brand line features a variety of flavors including: Hershey's Kisses with
almonds, Hershey's Kisses filled with caramel, Hershey's Kisses Special Dark
chocolate, Hershey's Kisses chocolate truffle, Hershey's Kisses filled with
peanut butter, Hershey's Kisses filled with cherry cordial creme, Hershey's
Hugs and Hershey's Mini Kisses Cookies. Hershey's Kisses also are available in
Limited-Edition varieties throughout the year.
Visit www.hersheyskisses.com for more information on the Kiss Someone
celebration and consumer promotion offering consumers the chance to win a
share of $100 million.
About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest North American manufacturer
of quality chocolate and sugar confectionery products. With revenues of nearly
$5 billion and more than 13,000 employees worldwide, The Hershey Company
markets such iconic brands as Hershey's, Reese's, Hershey's Kisses, and Ice
Breakers. Hershey is the leader in the fast-growing dark and premium chocolate
segment, with such brands as Hershey's Special Dark, Hershey's Extra Dark and
Cacao Reserve by Hershey's. Hershey's Ice Breakers franchise delivers
refreshment across a variety of mint and gum flavors and formats. In addition,
Hershey leverages its iconic brands, marketplace scale and confectionery and
nut expertise to develop and deliver substantial snacks, including Hershey's
and Reese's single-serve cookies and brownies, and value-added snack nuts,
including Hershey's Milk Chocolate Covered Almonds and Hershey's Special Dark
Chocolate Covered Almonds. Hershey also offers a range of products to address
the health and well-being needs of today's consumer. Hershey's and Reese's
Snacksters offer consumers great-tasting snacks in portion-controlled
servings, while Hershey's dark chocolate offerings provide the benefits of
flavanol antioxidants. In addition, Artisan Confections Company, a wholly
owned subsidiary of The Hershey Company, markets such premium chocolate
offerings as Scharffen Berger, known for its high-cacao dark chocolate
products, Joseph Schmidt, recognized for its fine, handcrafted chocolate
gifts, and Dagoba, known for its high-quality natural and organic chocolate
bars. Visit us at www.hersheynewsroom.com.
SOURCE The Hershey Company
Cheryl Georgas, +1-630-932-7914, cheryl@jsha.com, or Jennifer Nau, +1-630-932-7987,
jennifern@jsha.com, both of JSH&A Public Relations for The Hershey Company
http://www.hersheyskisses.com
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